It launched in 2008 as part of the Mediobanca Banking Group, which is one of the country’s major investment banks, as a next-generation multi-channel and digital bank. With an award-winning customer-centric service and product offering, CheBanca! already has more than 500,000 customers, more than €14bn in total assets, and is officially recognised as being the “Best Digital Bank” in Italy for customer satisfaction.
“When we met Backbase, I was really impressed by the company’s vision. This vision was very similar to what we wanted to provide for our customer – what kind of CRM; what kind of communication; what kind of management of the digital platform it can offer to the customer.” says Antonio Fratta Pasini, Head of CRM & Omnichannel Banking at CheBanca!.