Our partner strategy is geared towards ensuring that our customers are using Backbase software as efficiently and successfully as possible. As our resources are limited, our partners must have the right experience, know-how, and capacity to make this a reality. We aim to train our customers and our partners to a high level of competency. This guarantees that our customers are supported throughout the first phase of implementation, and at the same time we are strengthening our partnership consultancy capabilities.
As our business expands we need global systems integrators to implement our solutions onsite at our customers, as well as local partners that have specific expertise in certain focus areas, such as engagement banking, user/customer experience platforms (UXP/CXP), and digital marketing.
Our platform and industry specific partners, such as banking solution providers, bring added value to our market proposition. We also have OEM partners that employ our CXP and Forms technologies to complement their own solutions.