you’re a winner!
What’s up with those banners?
Some say banners don’t work anymore, others disagree.
You will see a lot of annoying banners that, in the old days, you would only see on websites you didn’t want to talk about. But you can be a winner every day now! Also on websites (brands) that I think should know better. Is it just me or is this actually bad for you brand/website? Or do these banners convert big time and is it a real moneymaker? I really would like to know.
In content
The other thing you start to see more often is ‘in content bannering’, as a concept I think it’s perfect. Youtube does it a lot, and the result is allmost allways annoying. If I watch Pingu snowboarding http://www.youtube.com/watch?v=PaYktLq3yDw with my three year old, I just don’t want to know about adventure-quest-worlds…
Sometimes it’s is really funny. A bad news story about one brand and a banner campaign from their competitors can be on the same page, but from my point of view it’s not funny if brands start putting banners on newsstreams of disasters, like the earthquake in Chile recently, what is BMW thinking?
So is it all bad?
No, recently the black-sheep bannering on the dutch online news website nu.nl was brilliant. The banners changed during the day when new newsitems appeard on the site. Very well done! (but I didn’t buy the phone).
