2010
How Financial Services use RIA's to increase customer conversions
One of our partners, SDLTridion, invited us to be a guestspeaker at their webinar series for financial services. In the Webinar "How Financial Services use RIA’s to increase customer conversions" Jouk Pleiter, founder and CEO of Backbase presents best practices from the financial world and shows how Customer Experience Management is all about building a strong connection that drives purchase decisions, stimulates active participation and maximizes customer retention.
Forrester: Backbase is one of the "New Breed Engagement Vendors"
Forrester published an interesting report this month, called "The Online Customer Engagement Software Ecosystem" by Stephen Powers. According to Forrester, (Online) marketing, E-business and Internet professionals will have to use a mix of different technologies from an ecosystem of solution providers. Enterprises see the importance of implementing online customer experience technologies, but according to their client inquiries, "disjointed technology has become a prime factor behind time-to-market issues and the ability to achieve improved online processes." The enterprises simply can't rely anymore on just a WCM or marketing system, they need to mix the technologies to get the best results.
Backbase present @ Best Practices in Retail Banking, USA
The senior executives who attend the Best Practices gathering have long considered it the premiere gathering of its kind. It's the one industry event that year in and year out - now in its 15th year - has always focused squarely on the issues that a retail banking executive's agenda comprises.
This year, those issues are rather different than in the past. Gone are the days when the asset side of the balance sheet took care of itself and it was enough to puzzle over how to maximize deposit gathering. Now, bankers need to think through what it means to have the 'right' model in branch banking, and where services like personal financial management and mobile banking fit in their consumer strategies. They need to adjust to new regulation in credit businesses even as they look to fill revenue holes left by the absence of overdraft and other fees.
Backbase will demonstrate in a 90 minute session the future of online banking, including demo's and real business cases.
Click here for more information about the Best Practices in Retail Banking Conference or contact Backbase.
Backbase Enterprise Framework - Book Release!
We are proud to announce that former Backbase employees Ghica van den Emde-Boaz and Sergey Ilinsky just released a book called Backbase 4 RIA Development. The book, written for and by developers, is a practical book that teaches you how to use the Backbase Client Framework effectively, with a complete overview and many examples. A core developer of the framework puts the technologies used into a wider perspective of existing web standards and a seasoned software architect explains why XML-based UI definition produces better web applications.
Backbase present @ CIO Summit Europe, Germany
Backbase will be present at the CIO Summit Europe, which will be held in Germany. CIO’s from large enterprises in Europe, will gather for this Summit that once again serve as an arena for senior level executives to engage in clear and focused dialogue with their peers and examine their management objectives in a relaxed and vibrant environment.
Backbase will demonstrate how CIO's can take advantage of the Next Generation Rich Portal software by increasing online results whilst lowering customer support costs.
Click here for more information about the CIOSummitEU or contact Backbase.
Backbase rated 'positive' in Gartner MarketScope for Ajax technologies and RIA platforms.
The MarketScope report evaluated Ajax Technology and RIA Platform vendors based on their product/service offering, Strategy, Viability, Pricing, Market responsiveness and Track Record and Market Understanding. For the second year in a row, Gartner evaluated the Backbase Enterprise Ajax Framework with a 'positive'.
2009
Backbase @ DesignForConversion, Amsterdam, NL
Design for Conversion is a highly interactive conference aiming to collectively (as one big family) deepen the knowledge of Persuasive Technology,
Experience Design and Evidence Based Marketing, and how these disciplines can learn from each other.
With heavy doses of design thinking, cognitive psychology and statistical knowledge DFC very serious in taking up a worldwide conversion challenge.
Visit www.Designforconversion.nl for more information or contact Backbase.
Gilbane Conference, Boston, USA
Backbase joins this CMS conference with a speakingslot about Rich Portal. If you'd like to join us this day, please contact us or go for more information to www.gilbaneboston.com
Backbase to present at Capgemini/Tridion event, NL
Backbase to present at Capgemini/Tridion event, NL
In this session you will learn how to add value to your Tridion platform by
adding a Customer Experience presentation layer to it. Why is it important
to give your customer the best user experience? How can you easily manage
this online dialog with your customer? How can you add it without having to
eliminate your current IT systems? All your questions about what CEM is, how
to use it and how to implement it will be answered using a casestudy about a
large Dutch enterprise.
If you'd like to attend this seminar (for more info, please check the
capgemini site, or contact marketing@backbase.com for more information.
Backbase present at Fronteers conference
Backbase will be represented at Fronteers2009 (www.fronteers.nl) by 13 of our front-end developers. Fronteers is the conference organised by and for Front-enders and has a great line-up of key-note speakers.
October 8, HartmanEVENT 2009
Backbase will be present at the HartmanEVENT in the Netherlands. HartmanEVENT is a high-end conference about information management for the business/information/marketing professional. Backbase will demonstrate Rich Portal 4.0 with showcases like KPNvandaag.nl and others.
Read more about the event at www.hartmanevent.nl.
Backbase @ Health 2.0 in San Francisco CA, USA
Backbase will demo the next generation Portal for the Health Care industry at Health 2.0 in San Francisco, USA. This 2 day conference for anyone involved in the online world of Health Care, with great keynote speakers from Invited, Health Central, ACOR, WebMD and Google Health. Backbase is present at this conference, because the health care industriy can highly benefit from our Next Generation Portal, hwich allows you to delight your customers (patients, doctors, intermedaries) with a Customer Experience Management (CEM) Platform, build on top of your existing IT systems. Backbase will demo a Health Care Portal on stage and be present at the expo. If you are interested in attending this conference, please visit www.health2con.com or contact us.
Backbase to Debut Next-Generation Portal for Financial Services at Finovate 2009
Backbase, an early pioneer in Rich Internet Application technology for Global 2000 companies, today announced it will debut their Next-Generation Portal for Financial Services at the Finovate 2009 conference to be held in New York City on September 29. 2009.
September 17: Backbase part of E-day (Rotterdam)
Backbase will be present at E-day, the event for e-business in The Netherlands.
Keynote speakers of Linkedin, Paypal and Uservoice will give their vision about the future of the internet.
At this event, over 2000 E-business managers will be present to hear about the latest trends and insights.
At the playground Backbase will demonstrate our Next Generation Portal. We invite you to come to us to see what we can do to grow your online business.
For more information about E-day: www.emerceeday.nl.
CRM in 1 day, The Netherlands
Backbase joins this conference with a speaking slot about 'from CRM to CEM (Customer Experience Management).
If you'd like to join us this day, please contact us or go to www.crmin1day.nl (in Dutch)
Seminar Customer Engagement
Tieto, Backbase and Selfservice Company would like to invite you for a pragmatic seminar about Customer Engagement with cases from Ditzo!, Philips and the founder of Alex.nl. This event will be held in The Netherlands.
Backbase @ Designforconversion.nl
Backbase will sponsor the CHI- DesignForConversion event. At June 12th, online experts will jointly discuss cases about how to optimize website design in the light of improving online conversion.
The event will be held in The Netherlands, Amsterdam. If you'd like to know more about it, please visit: http://www.designforconversion.nl
Backbase @ CMS2009
Backbase will sponsor the CMS2009 conference in Nijmegen, The Netherlands. Robin van Biesheuvel of KPN will present a joint project and also our CEO,
Jouk Pleiter will give his vision about how to keep your customers tuned: give them customer-focused content. If you're a customer of Backbase you can ask us for free entrance tickets to this conference (angela at backbase dot com).
For more info about the conference, please visit:http://www.cmscongres.nl
Wake Up Call for financial services, The Netherlands
Backbase organised together with Colimbra a breakfast session for the financial and insurance companies in The Netherlands. We discussed consumer business and technology trends for this specific vertical with a select group of participants.
At an interesting location (HEAT, Amsterdam) both Colimbra and Backbase presented their vision on the future for the online sales channel in the financial industry in The Netherlands.
Hans de Goeij gave an interesting presentation about his vision how insurance companies should be dealing with the online challenges and possibilities. A full report has been written about this session. Feel free to download this report (in Dutch).
Self Service Event
Backbase is one of the sponsors of the Self Service event, February 12, The Netherlands. This event is focussed on how to improve the self service component of your offering, to service the needs of your costumer. Backbase will present practical case studies at this event. Read more
Customer Engagement 2.0 Seminar, Amsterdam
Analyze, Improve, Engage, Convert! This Dutch-language event is organized by Backbase, Nedstat and OrangeValley. The seminar is all about online Customer Engagement and Rich Internet Applications, featuring many real-life examples.
Backbase rated 'positive' in Gartner's Report
Backbase, the pioneer and leader in RIA Customer Engagement solutions, today announced that Backbase received a "Positive" rating in Gartner's recent report "MarketScope for Ajax Technology and RIA Platforms". Backbase was one of nine vendors that received the high rating out of 20 companies evaluated in the report.
