ABN AMRO uses Backbase CXP as their enterprise portal, both employee and customer facing, facilitating the needs of over 6 million active internet banking users who utilize multi-channel and device delivery: internet, mobile, branch and call center.
General Electrics is using Backbase CXP in their fast growing aviation division to provide their customers with a 'My Portal', a full-scale after-sales and commerce platform that aggregates 40+ applications with no extra coding required.
Barclays's subsidiary ABSA, the largest retail bank in South Africa, is using Backbase CXP to transform 20+ different back-end systems into one easy to use internet banking and self-service portal, facilitating ABSA's 12 million customers.
ING Bank is optimizing their online portal and self-service channel by using Backbase for all their online forms, simulation tools, and calculators. Providing full control to their digital marketing team, who can now run seamless cross- and up-sell campaigns.

Backbase Customer Experience Platform

Backbase Customer Experience Platform (CXP) helps you create rich, interactive web portals and mobile applications. Allowing you to create, and manage deeply relevant customer experiences on any device. Delighting your customers and driving measurable business results.

Backbase CXP comes with a complete set of integrated customer experience management functions, including: integrated content management, what-you-see-is-what-you-get editing, intelligent forms-based dialogs, secure application integration, cross device delivery, smart targeting, digital marketing tools, and integrated analytics.

At the same time, Backbase CXP offers robust enterprise security and application integration technology that helps you integrate your existing systems and applications with ease, enabling you to leverage your previous IT investments.

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Backbase for Financial Services

Next to Backbase CXP, we’ve created Backbase Engage, our digital banking solution, optimized for retail banking, commercial banking and wealth management scenarios. Backbase Engage includes the omni-channel and customer experience power provided by Backbase CXP, enriched with out-of-the-box Digital Banking Apps (from account opening, to transactions, money movement, and so on) and our Digital Banking Services, making it possible to use Backbase Engage as a digital banking solution on top of any core or back-end system.

Backbase-powered Touch Bank goes live in Russia

Yet another customer goes live! Today Touch Bank, the neo-bank founded by OTP Bank, announced that they have successfully launched the new digital-only bank in Russia. Founded in 1949, OTP Bank is one of the largest independent financial service providers in Central and Eastern Europe, serving 9 countries. Recognizing that today’s digital-savvy customers and emerging digital natives are going to be the fastest growing customer segment, OTP Bank decided to launch a new, digital- and mobile-only bank under the label Touch...

Backbase Named a Visionary in Gartner’s Magic Quadrant for Mobile Application Development Platforms

We’d like to share some very exciting news: Backbase is now included in the Gartner Magic Quadrant for Mobile Application Development Platforms and we are immediately listed as the most visionary MADP vendor! Of course you’ve been seeing us for the past four years as a strong visionary player in the Gartner Magic Quadrant for Horizontal Portals, and as the Market Leader when it comes to Next-Generation Digital Banking Platforms, as mentioned by Ovum. But because mobile is the fastest...

Swiss Re has partnered with Backbase to develop a new digital insurance platform

We are happy to announce that Swiss Re has partnered with Backbase to develop a new digital insurance platform for selling and servicing life and health products online and via mobile. The solution includes Swiss Re’s insurance know-how and Backbase’s technical and customer experience expertise. The new platform will broaden Swiss Re’s client capabilities in the life and health insurance market, which already includes Swiss Re’s market-leading automated underwriting system, Magnum; an insurance carrier iptiQ; and proposition development capabilities. It has...

Backbase 2015 Hackathon

Sadly, all good things must come to an end, and last Saturday marked the end of the very first Backbase Hackathon. The projects presented during an exhausting, yet rewarding weekend exceeded our expectations, and we have been amazed by the great results! The 1st Backbase Hackathon edition has been a huge success. We turned our crazy, cool and innovative ideas into real ideas, and we’re extremely thankful to the almost 50 participants from Backbase and our partners Levi9, GeckoSolutions, JetBrains...

Backbase Hackathon : 1st Edition !

We are very excited to announce our 1st edition Backbase Hackathon is here!  The idea came from wanting to bring the best talent together, to share our favorite frameworks, project successes, and intelligent and creative hacks we use for issues cropping up on a daily basis. As any other event of this kind out there, our 1st Backbase Hackathon will be about celebrating how far we have come, with the challenge of pushing our skills to the max with a...