ABN AMRO uses Backbase CXP as their enterprise portal, both employee and customer facing, facilitating the needs of over 6 million active internet banking users who utilize multi-channel and device delivery: internet, mobile, branch and call center.
General Electrics is using Backbase CXP in their fast growing aviation division to provide their customers with a 'My Portal', a full-scale after-sales and commerce platform that aggregates 40+ applications with no extra coding required.
Barclays's subsidiary ABSA, the largest retail bank in South Africa, is using Backbase CXP to transform 20+ different back-end systems into one easy to use internet banking and self-service portal, facilitating ABSA's 12 million customers.
ING Bank is optimizing their online portal and self-service channel by using Backbase for all their online forms, simulation tools, and calculators. Providing full control to their digital marketing team, who can now run seamless cross- and up-sell campaigns.

Backbase Customer Experience Platform

Backbase Customer Experience Platform (CXP) helps you create rich, interactive web portals and mobile applications. Allowing you to create, and manage deeply relevant customer experiences on any device. Delighting your customers and driving measurable business results.

Backbase CXP comes with a complete set of integrated customer experience management functions, including: integrated content management, what-you-see-is-what-you-get editing, intelligent forms-based dialogs, secure application integration, cross device delivery, smart targeting, digital marketing tools, and integrated analytics.

At the same time, Backbase CXP offers robust enterprise security and application integration technology that helps you integrate your existing systems and applications with ease, enabling you to leverage your previous IT investments.

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Backbase for Financial Services

As well as Backbase CXP, we have created Backbase Engage, a set of ready-to-go solutions for financial services. Backbase Engage comes with a wide variety of pre-built bank 2.0 and insurance 2.0 applications that help banks and insurers jumpstart their digital transformation projects.

Another customer goes live: Hiscox!

After PostFinance went successfully live with their new digital banking platform last week, we are happy to announce that this week, Hiscox has launched their new UK digital insurance platform based on Backbase CXP. You can find the complete press release in our press room, we just focus on the essentials here: A very happy customer: “When we selected Backbase we were very impressed with the level of innovation and digital transformation capabilities demonstrated by their customer experience platform. Now that we’re...
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Can a Bank Disrupt the Retail Industry: Webinar Recap

Amir Tabakovic, Head of Market Development at Switzerland’s most innovative bank, PostFinance, joined us to talk about how PostFinance has its sights set on disrupting the retail industry. Before digging down into how PostFinance moved into the digital retail arena, Amir gave us a bit of background about PostFinance and how the consumption of digital goods has changed in the last decade. He made the point that it was Apple’s release of iTunes that radically changed the music and media...
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Gartner: Backbase is Among the Most Innovative Vendors in the Portal Market

Gartner’s Magic Quadrant for Horizontal Portals is out and we’re in it again! We’re incredibly proud to announce that, for the the fourth year in a row, Gartner has positioned us in the Visionary quadrant. Here’s what Gartner had to say: “Backbase is among the most innovative vendors in the portal market. Backbase’s lean portal is at the center of its ability to address the speed in deploying a UXP that is often sought, but rarely achieved, by organizations with...
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