ABN AMRO uses Backbase as their enterprise standard for both employee and customer facing apps. Facilitating the needs of over 6 million digital banking customers on any device and channel.
General Electrics is using Backbase CXP in their fast growing aviation division to provide their customers with a 'My Portal', a full-scale after-sales and commerce platform that aggregates 40+ applications with no extra coding required.
Barclays's subsidiary ABSA, the largest retail bank in South Africa, is using Backbase DBP to transform 20+ different back-end systems into one easy to use internet banking and self-service portal, facilitating ABSA's 12 million customers.
ING Bank is optimizing their online portal and self-service channel by using Backbase for all their online forms, simulation tools, and calculators. Providing full control to their digital marketing team, who can now run seamless cross- and up-sell campaigns.

Backbase Customer Experience Platform

Backbase Customer Experience Platform (CXP) helps you create rich, interactive web portals and mobile applications. Allowing you to create, and manage deeply relevant customer experiences on any device. Delighting your customers and driving measurable business results.

Backbase CXP comes with a complete set of integrated customer experience management functions, including: integrated content management, what-you-see-is-what-you-get editing, intelligent forms-based dialogs, secure application integration, cross device delivery, smart targeting, digital marketing tools, and integrated analytics.

At the same time, Backbase CXP offers robust enterprise security and application integration technology that helps you integrate your existing systems and applications with ease, enabling you to leverage your previous IT investments.

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Backbase Digital Banking Platform

Next to Backbase CXP, we’ve created Backbase DBP, our digital banking platform, optimized for retail banking, commercial banking and wealth management scenarios. Backbase DBP includes the omni-channel and customer experience power provided by Backbase CXP, enriched with out-of-the-box Digital Banking Apps (from account opening, to transactions, money movement, and so on) and our Digital Banking Services, making it possible to use Backbase DBP as a digital banking solution on top of any core or back-end system.

Backbase Connect 2016

Last week we hosted Backbase Connect 2016. Backbase Connect is our annual event in which we bring together partners and customers to share our company’s roadmap, product updates as well as sharing insights and customer success stories. We would like to thank our customers who decided to go up on stage and share their stories: Metro Bank, Che Banca!, PostFinance and Westpac. Also, we would like to thank all the attendees for the event, travelling from all over the world to...
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Webinar: The Uberization of Banking, with Simon Mathews

Yesterday we hosted our first webinar in 2016, ‘The Uberization of Banking’ and we are very happy we reached a record high attendance. Our guest speaker was Simon Mathews, the Chief Strategy Officer at Extractable. Regularly sought after to speak on innovation and experience topics, Simon leads the strategy and digital experience design teams at a leading digital experience design firm based in San Francisco. In this webinar, Simon talks about what banks and financial institutions can learn from Uber...
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Launching our new wealth management accelerator at FinovateEurope 2016

Yesterday at Finovate Europe we demoed the latest edition of our Backbase Digital Platform, with a focus on wealth management. With the new wealth management accelerators we enable private banks and wealth managers to provide a superior digital banking experience, on any device, to their affluent and high net-worth customers. Our main point: the past year retail banking got a complete make over, but why does my private banking experience still look likes something created in the 90’s? That is about to...
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Gartner’s latest Critical Capabilities for Horizontal Portals report: Twice in the top 3!

We are very proud to again be included in an evaluation by one of the leading industry analysts. Our scoring indicates that Backbase is brings strong innovation to the marketplace, traditionally dominated by billion dollar companies that are still banking on legacy software. Our rating shows that we deliver a modern and agile alternative to the status quo. We are happy to announce our inclusion in the Gartner Critical Capabilities for Horizontal Portals report. Out of four use cases, We received the...
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New white paper: omni-channel banking and the digital transformation roadmap

Happy to announce that we just published a new white paper on omni-channel banking and the digital transformation roadmap. The white paper is based on the Omni-Channel Banking Survey conducted by Backbase and Efma, and completed by more than a hundred C-level bankers from across the globe. The report also contains the findings from more than 15 interviews with bank executives, as well as the 7 Habits of a Highly Successful Digital Bank, written by Roberto Ferrari, general manager of CheBanca!,...
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