Revolutionizing Customer Experience in Financial Services
In 2009 Backbase launched the Next Generation Portal for Financial Services, that same year we were selected to present it at Finovate, the event for the most innovative companies in fintech - watch this short clip to see our vision in action.
Backbase was one of the first to realize that banks would need to change their one-size-fits-all approach to their digital channels. We created the Next Generation Portal for Financial Services to sit on top of banks existing systems - making it easy to implement and requiring no change to existing systems - to help them shift to a ‘my-size-fits-me’ strategy for their customers. The portal not only created an attractive customer interface, but also enabled banks to use the existing data stagnating in their systems to create personal and relevant experiences for their customers.