Create Bank 2.0 Banking Experiences
In February of 2011 Backbase was chosen to appear at the first FinovateEurope in London. Alongside dozens of other innovative fintech enterprises, we presented Backbase Bank 2.0 Portal.
Backbase Bank 2.0 Portal is continuously evolving and it looks quite different today than it did in 2011. Even back then we were anticipating the massive shift towards mobile and coming up with innovative solutions to enable banks to overcome the obstacles created by siloed business structures and legacy systems. We also foresaw the rise of digital marketing teams and the necessity of empowering them to take control of end-customer’s experience. Watching this clip will show you not just how we’ve changed, but also how our vision of Bank 2.0 has always been right on the money.