Segment Your Customer Base for Effective Marketing

For FinovateEurope, held in London on February 7, 2012 we were selected to present our latest innovation: customer segmentation for our Backbase Bank 2.0 Portal: Retail Banking Edition.

Inspired by Apple, Amazon and Facebook, customers now expect online experiences to be personal and relevant to them. Our customer segmentation feature enables banks to optimize the online experience for different customer segments. Part of the Portal Manager, customer segmentation allows the digital marketing team to create a new segment within the portal. It’s simply a matter of defining the segment parameters and populating the new segment profile. You can publish virtually immediately, there’s no need to involve IT or wait for a long publication cycle.

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