Create Relevant Customer Experiences and Increase ROI

At FinovateEurope in February of 2013 we debuted our brand new Digital Marketing Module. Over the course of this short clip, you will see how easy it is to create extremely relevant, personal messages and target them to audience segments and even individuals.

Backbase’s Digital Marketing Module delivers Amazon-style marketing capabilities to banks and credit unions. By working in the module’s easy to use Campaign Manager, digital marketers will be able to create campaigns that draw upon CRM data and online behavioral data, like user clicks, searches, contextual information and social data, to effectively target specifically defined audiences. Watch the film to get an introduction to how we make it happen and how easy it is to do.

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