Create Engaging Online Banking Experiences
Backbase was selected from hundreds of other innovative Fintech firms to present Backbase Bank 2.0 Portal at FinnovateFall 2010 in Manhattan on October 4 & 5. Backbase had just been recognized by Gartner as the first portal-less portal and been placed in their Magic Quadrant for portals.
In 2010 the financial industry was just beginning to grasp that it was necessary to start meeting the changing expectations of their online customers. Until then, there had been very little innovation regarding their online presence. Backbase Bank 2.0 Portal was specially designed to help banks stand apart from their competitors by providing a rich, beautifully designed customer experience that was personal, relevant and empowered business owners like marketing teams, to take control of the customer environment.