Target Customer Segments With Bank 2.0 Portal

Alongside 60+ other carefully selected fintech companies we presented our latest innovation, customer segmentation targeting, to over 1000 attendees at FinovateFall 2011 in Manhattan on September 20 & 21.

Our Backbase Bank 2.0 Portal is designed to sit on top of a bank’s existing systems and create a beautiful and rich graphical user interface that is personal and relevant to the end-customer. In the clip of this short presentation, you will see how easy it is to create and target a customer segment with relevant campaigns packaged as small applications. Imagine an app that can let you know exactly when a customer is ready to start looking for a mortgage or open a new savings account. Watch the clip to find out how to make it happen!

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