An Engaging Customer Experience Portal
For the second time since launching Backbase was selected to present at FinovateSpring in 2010. The hottest fintech companies around converged on San Francisco on May 11 to share the latest and greatest innovations. Backbase proudly introduced the Next Generation Customer Experience Portal.
Backbase has evolved considerably since 2010 but its great to look back and see how we have grown. In this clip you can see how we have always been passionate about creating an unbeatable customer experience, and recognized that this is the way that banks must differentiate from their competition. This whole presentation was carried out using an iPad, which just goes to show - we knew that cross-device responsiveness and mobile were always going to be the game changers they have become.