Backbase Introduces Customer Engagement 2.0
Backbase Introduces Customer Engagement 2.0 - Rich Applications that Improve online Customer Interactions
Customer facing Web applications rise to the new heights with Rich Dashboard, Rich Forms, Cobrowse & Chat
San Mateo, California, April 22nd, 2008. Today, Backbase®, The Ajax Company™, introduces Customer Engagement 2.0, rich applications that help businesses make stronger, more profitable customer connections. The new application suite takes advantage of Web 2.0 technologies to ease and expand customer relationships.
“Customer Engagement 2.0 helps companies create, manage, and deliver online applications more effectively, so they can truly interact and connect with their customers,” says Jouk Pleiter, Backbase CEO and co-founder. “Customer Engagement 2.0 is about building the strong connection that drives purchase decisions and stimulates active participation. Engaged customers are one of the biggest assets a company or organization can have in today's competitive marketplace.”
Backbase Customer Engagement 2.0 applications are built on top of the world's leading Enterprise Ajax framework and are fully based on open Ajax industry standards. The application suite comprises four functionally rich applications:
- Rich Dashboard to unify content and functionality in a single personalized start page
- Rich Forms to make online forms intelligent, faster and more engaging
- Co-browse & Chat to increase conversion rate through collaborative browsing
Rich Dashboard: Backbase Rich Dashboard is a light weight Ajax portal. It provides a personalized start page for employees, customers or partners. Its functionality is similar to popular consumer start pages such as iGoogle and My Yahoo. Enterprises use Rich Dashboard to enable their end-users to create their own personalized dashboard that contains all relevant information in one screen. Rich Dashboard is 100% compatible with third party gadgets including iGoogle gadgets. Rich Dashboard radically lowers the cost of implementing and managing the information presentation layer by easily integrating with existing applications distributed over multiple heterogeneous systems.
Rich Forms: Backbase Rich Forms is a rich presentation tier for applications requiring data capture. As more and more businesses use multiple and complex Web forms for business-critical transactions, online form conversion is disappointingly low because of awkward and hard-to-complete forms. Rich Forms, on the other hand, enhances customer relationship and stimulates online interaction with user-friendly online forms that deliver higher conversion ratios.
Co-browse & Chat: Backbase Co-browse and Chat is the ultimate in online collaboration. Today, more and more businesses are moving their processes and critical business applications to the Web. Ensuring success of the end-user on the new Web platform has become critical to their business, and collaborative tools such as Co-browse and Chat have become must-haves. All too often end-users get lost in complicated websites or Web applications, grow frustrated and just give up. Co-browse and Chat enhances customer experience and stimulates online interaction by holding the end user’s hand when necessary, significantly increasing customer satisfaction and online conversions.
Backbase rich Customer Engagement applications - beta are available today. Contact us for an in depth demo.
In addition to its new rich Customer Engagement applications, Backbase offers a full stack of Ajax-based RIA services, from design to deployment. Customers can count on Backbase for Ajax-based RIA architecture expertise, Ajax Training, RIA Design and Implementation Services as well as global Technical Support. Backbase works closely with standards organizations and strategic technology vendors to ensure that enterprises get the best value from their RIA investments.
About Backbase
Backbase, Inc, The Ajax Company™, is the leading provider of enterprise software for creating Ajax-based Rich Internet Applications (RIAs). Medium to large enterprises and independent software vendors use Backbase to enhance the usability of their Web applications, migrate fat client applications to the Web, deliver next-generation online self-service applications, and create enterprise mashups. Founded in 2003, Backbase is headquartered in San Mateo, California, USA. Additional information is available at www.backbase.com.
