In order to get ready for and succeed in the Web 2.0 world, organizations have to start thinking 'outside-in', which means thinking from a customer's perspective, instead of the product or system (inside-out) perspective.
Backbase Portal is a new, User Experience layer you can put on top of existing systems. This User Experience layer helps you to compose truly customer centric dialogs, and enables you to combine content, data and functionality from different underlying systems (silos) within a new, fresh, customer-centric presentation. Of course, this User Experience layer has to work on all devices (e.g. regular browsers, iPad, Android, and iPhone) and has to know your customers' preferences, per device.