Rich Applications for Customer Engagement 2.0

Connecting with customers in new ways

Backbase’s Customer Engagement 2.0 was designed to help businesses make stronger, more profitable customer connections by taking advantage of new Web 2.0 technologies in order to interact with their customers more effectively.

Backbase delivers a comprehensive Suite of Rich Applications that brings customer facing web applications to the next level. Customer Engagement 2.0 helps companies create, manage, and deliver online applications more effectively, so they can truly interact and connect with their customers. Customer Engagement 2.0 is about building a strong connection that drives purchase decisions and stimulates active participation. Engaged customers are one of the biggest assets a company or organization can have in today's competitive marketplace.

Backbase Customer Engagement 2.0 Rich Applications are built on top of the leading world class Enterprise Ajax Framework, are fully based on open industry standards, and consist of the following functional rich applications:

Rich Dashboard

Backbase Rich Dashboard is a rich presentation tier for mashup applications. Today it is hard to work with data and functions from existing applications that are distributed over multiple heterogeneous systems. Rich Dashboard lets you quickly unify different information sources and applications into a personalized and single view. It radically lowers the cost of implementing and managing the enterprise information presentation layer. Learn more »

Rich Forms

Backbase Rich Forms is a rich presentation tier for applications requiring data capture. Today, more and more businesses are using multiple and complex business critical Web forms. Very often, online form conversion is found to be too low because forms are not user friendly and usually hard to use or complete. Rich Forms on the other hand, enhances customer relationship and stimulate online customer interaction by making online forms more user friendly which in turn delivers higher conversion ratios. Learn more »

Co-browse & Chat

Backbase Co-browse and Chat is the ultimate in online collaboration. Today, more and more businesses are moving their processes and critical business applications to the Web. Ensuring success of the end-user on the new Web platform has become critical to their business, and collaborative tools such as Co-browse and Chat have become must-haves. Very often, end users might find themselves at loss in a complicated Web application. They easily become frustrated and end up giving up and moving away. On the other hand, collaborative tools such as Co-browse and Chat enhance customer experience and stimulate online customer interaction by hand holding the end user when necessary. Co-browse and Chat have proven to significantly increase customer satisfaction and online conversion. Learn more »