Rich Forms ^BETA

The fastest way to increase online conversion rates

A key element of our Customer Engagement offering, Backbase Rich Forms is a rich Enterprise 2.0 presentation tier for applications requiring data capture.

  Read the Rich Forms Datasheet (PDF) »

Today, more and more businesses are using multiple and complex business critical Web forms. Very often, online form conversion is found to be too low because forms are not user-friendly and usually hard to use or complete. Rich Forms on the other hand, makes online forms smarter, faster and more engaging. The goal is to create forms that enhance customer relationships and stimulate online customer interaction by making online forms more user friendly which in turn delivers higher conversion ratios. Rich Forms lets you reduce development time with pre-built components & blueprints. It lets you increase conversion rates with more user-friendly form elements, and stimulate online customer interaction with animated widgets. Unlike alternative solutions based on proprietary technologies, Rich Forms is light-weight, requires no plug-in, and extends HTML code and skill sets instead of requiring learning a new programming language.

What are the key benefits of Rich Forms?

• Increase online conversation by providing tailored product advice and context sensitive help.
• Improve customer acquisition and retention by delivering more personalized and interactive forms completion services.
• Simplify complex decisions by providing relevant information and (conditional) questions and transforming complex forms in simple steps that are easy to understand.
• Create “outside-in” forms that are truly customer centric and focus on a superior customer experience.
• Create a rich user experience that gives customers unparalleled control and ease of use.

What can you do with Rich Forms?

• Create rich forms with smart widgets and subtle animations
• Design your static forms into more effective and dynamic data entry wizards
• Add conditional questions, real-time validation rules and dynamic forms flow to any of your forms
• Get a visual representation of the data entry process with automatic summary
• Add In-Page Analytics for increased forms effectiveness

Who can use it and for what?

Any company can use Rich Forms to increase the effectiveness of their online forms. We’ve seen Rich Forms used across the board from small to medium businesses all the way to Enterprise companies such as in Financial Services, Government agencies, Telcos, Utilities, and Healthcare. Applications range from loan applications, to electronic healthcare data capture, from external applications with end-users, to internal applications for knowledge workers and call center operations, to applications for partners. In short, if you can think it, Rich Forms can do it!

Product Highlights:

Rich Forms is a light weight solution that’s easy to deploy. It is a full RIA client side platform that requires no plug-in.

Features & Benefits

Features	Benefits
Forms
Multi-step forms Templates	Work with pre-built and pre-tested multi-steps forms templates.
Intuitive data entry	Create effective forms using usability best practices
Rich forms widgets	Reuse rich widgets (i.e. sliders, calendars, charts)
Rich animations	Make your forms more lively with animations such as fade in/out, area highlight, and visual clues
Conditional Questions & Forms	Create Conditional Questions and Forms Flow
Auto summary	Show summary of data entered & process steps completion
Auto Save of forms data	Save end-users’ time by auto saving data entered in forms
Real time context sensitive help	Get real time context sensitive help while using the forms
Real time client side validation	Speed up processes with real time client side validation that does not require server validation
Real time calculator	Add a real time calculator to any of your forms for increased effectiveness
Master-Detail Content Views	Create master-detail content views with drill-down functionality
Wizards	Use Wizards to help customers make the right selection
Keyboard Navigation	Create rich forms that offer keyboard navigation on all UI elements
Floating Windows	Include floating Windows to support sub-processes (with grayed-out background)
InPage Analytics™	Measure & Improve forms usability and effectiveness
Architecture
Data exchange & validation	Automate form data exchange and validation with core business systems
Backend agnostic	Works with all back-end systems (SOA, Java, .NET, etc.)
Workflow & BPM integration	Integrate seemlessly with human centric workflow- and BPM systems
Cross browser support	Support most browsers (Internet Explorer, Firefox, Safari and Opera)
Zero install – No plug-in	Deploy your forms easily with an HTML based solution & no plug-ins required unlike flash or PDF)
Open Standards	Based on open standards (W3C) and leverages your HTML skills
Development Tools
Visual Ajax Forms Builder	Develop new forms quickly and easily
In Browser Debugger	Assure quality of your application with cross browser debugging
Rich Forms Widgets	Reuse pre-build and pre-tested rich forms widgets
Rich Forms Blueprints	Get a quick start with pre-build & pre-tested forms templates

How does it work?

Simply use our Rich Forms templates, or create your own by combining any of the 250+ widgets from the Backbase widget library. Rich Forms runs on top of the Backbase engine. The Backbase engine makes sure that the Rich Forms work in all major browsers. Because they live on the client computer, forms created with Rich Forms are backend agnostic. This means that it works with any type of backends. For developers who need pre-built integration with data sources and existing business applications, an optional Backbase Data Connector is available.

Want to learn more, contact us.