Ajax Benefits

Business Benefits

Improve the User Experience

Engage, guide, and listen to customers online more closely, resembling how they would interact in person. Backbase creates compelling, attractive Web applications that simplify communication, generate leads, increase sales, increase loyalty, improve service and deepen the customer relationship.

Simplify Online Processes

Simplify typically complex processes like registration, product configuration and information search and retrieval resulting in significantly higher levels of visitor satisfaction and online revenues. Backbase translates complex data and business processes into simple and easy to user interfaces that are accessible for a wide range of users.

Reduce the Time-to-Market

Backbase offers 'out-of-the-box' Rich User Interface solutions that enables you to create new user interfaces in a very short time frame. Backbase software can be used directly by your own (internal or external) web development teams.

Technical Benefits

Increase Developer Productivity

Backbase helps to maximize the productivity of developers — from novice to expert — through a powerful Ajax UI engine, pre-built Ajax UI widgets and Ajax development tools, including a plug-in for Eclipse. The Backbase Ajax framework takes care of all the RIA plumbing functions, enabling developers to concentrate on business requirements. The use of the Backbase Ajax framework always results in a significant reduction of development time.

Lower Total Cost of Ownership

A heavy download or installation process (commonly linked to client-server technologies) can incur substantial problems for IT departments (and for end-users) and results in increased support cost or lost business. Backbase offers a zero-install technology that enables an effortless roll-out of an application throughout the organization and to external users. Backbase RIAs are seamlessly instantiated within the end-users web browser. In addition, Backbase software reduces your bandwidth usage and server load by moving UI processing to the client, resulting in fewer server requests and compressed data transfers. Backbase solutions easily integrate into your IT environment, allowing you to leverage existing software assets (e.g. CRM, ERP, .NET, J2EE applications).

Future-proof investment

Backbase is based on open standards (W3C) and offers a flexible programming model. Being open and flexible is crucial because enterprise applications evolve constantly as business processes themselves evolve. When an organization chooses a proprietary technology, it ends up facing costly migrations and development costs as technology and standards change.

Leverage existing IT systems

Backbase solutions easily integrate into your IT infrastructure, allowing you to leverage existing software assets. These integrations are based on industry standards such as XML, Java (Struts or JSF) and Web Services (SOAP and XML-RPC).