Backbase: Customer Engagement Solutions

Backbase provides software to design and implement Rich Internet Applications to Global 2000 companies that want to improve their online customer experience, retention and conversion in the area of Self-service and E-commerce.

Rich Applications for Customer Engagement

Backbase’s Customer Engagement Solutions was designed to help businesses make stronger, more profitable customer connections by taking advantage of new Web 2.0 technologies in order to interact with their customers more effectively.

Customer Engagement Solutions helps companies to truly interact and connect with their customers online. Customer Engagement is all about building a strong connection that drives purchase decisions, stimulates active participation and maximizes customer retention. Engaged customers are one of the biggest assets a company or organization can have in today's competitive marketplace.

Rich Portal

Backbase Rich Portal is a next generation, lightweight RIA portal solution like iGoogle or MyYahoo. Rich Portal allows your customers to easily customize your application into a highly personalized start page. With Backbase you can quickly unify different information sources and applications into a customer centered workspace. Rich Portal radically lowers the cost of implementing and managing the enterprise information presentation layer. Unlike traditional portal server solutions Rich Portal is a modern, lightweight and flexible presentation layer solution that typically get's implemented and deployed in weeks. Learn more »

Rich Forms & Calculators

Backbase Rich Forms & Calculators is an "outside-in" solution for creating and managing customer facing web forms that need to be extremely user friendly and aim for maximum online conversion. Rich Forms contains blueprints and templates that are based on industry best-practices that can be consistently applied across all your online customer dialogs. Using the visual forms composer your non-technical e-business team can quickly create rich form prototypes and communicate more effectively with their Business and IT counterparts. Learn more »

Rich Product Finder

Backbase Rich Product Finder allows your customers to quickly search and filter through an extensive product catalog in a smart and real-time fashion. With a few clicks customers can slide and dice through hundreds, if not thousands, of product options, compare products and find what they are looking for. Rich Product Finder works with popular search and retrieval technologies (e.g. faceted / parametric) and has been implemented on top common Product Information Management and e-Commerce systems. Learn more »

Co-browse & Chat

Backbase Co-browse and Chat provides real-time assistance to customers that need help. Very often, end users might find themselves at loss in a complicated Web application.They easily become frustrated and end up giving up and moving away. With Co-browse and Chat you can engage directly with them by hand holding and by providing expert advice where necessary. Co-browse and Chat have proven to significantly increase customer satisfaction and online conversion. Learn more »

Enterprise Ajax Framework & Visual Ajax Builder

Backbase Customer Engagement applications are built on top of the world class Backbase Enterprise Ajax platform, These core Backbase platform technologies are based on open industry standards, work on all common webbrowsers,and remove many of the complexities of custom Ajax development. Backbase provides a robust and safe choice for Enterprises that need to standardize on a global Enterprise Ajax development & Runtime platform. Backbase works with all server-side environments (Java, .NET, Web Services) and comes with enterprise scale implementation patterns. The platform comes with powerfull developer tools such as the Backbase Visual Ajax Builder, a true WYSIWYG designer that supports quick RIA prototyping and rapid RIA development. It allows developers to lay out their application visually with drag-and-drop functionality. Learn more »

RIA Expert Services

To help you succeed with your Ajax projects, Backbase provides Expert Services both remotely and on-site. The services are available throughout your entire development cycle. Learn more »