Our Portal is a Customer Experience Platform. Backbase Portal comes with powerful personalization self-service, conversion and community solutions that help you to create your next generation online customer interaction platform.
Our Portal is a Customer Experience Platform. Backbase Portal comes with powerful personalization self-service, conversion and community solutions that help you to create your next generation online customer interaction platform.
Our Portal is a Customer Experience Platform. Backbase Portal comes with powerful personalization self-service, conversion and community solutions that help you to create your next generation online customer interaction platform.
Our Portal is a Customer Experience Platform. Backbase Portal comes with powerful personalization self-service, conversion and community solutions that help you to create your next generation online customer interaction platform.
Our Portal is a Customer Experience Platform. Backbase Portal comes with powerful personalization self-service, conversion and community solutions that help you to create your next generation online customer interaction platform.
Our Portal is a Customer Experience Platform. Backbase Portal comes with powerful personalization self-service, conversion and community solutions that help you to create your next generation online customer interaction platform.
Our Portal is a Customer Experience Platform. Backbase Portal comes with powerful personalization self-service, conversion and community solutions that help you to create your next generation online customer interaction platform.
Our Portal is a Customer Experience Platform. Backbase Portal comes with powerful personalization self-service, conversion and community solutions that help you to create your next generation online customer interaction platform.
Google, Facebook, Apple: They all are raising the bar for superior online customer experiences. In today's Web 2.0 world Customers want to be in contol, they want to customize and personalize their favorite web applications, they want to interact and share their opinion and above all, they want simplicity and easiness. Backbase portal is designed to give you everything you need to successfully compete in today's online market space.
Think of Backbase Portal as a new flexible presentation layer on top of your existing systems, that enables your to re-use existing content and functionality in a more customer friendly way.
Backbase uses a state-of-the art architecture that uses a loosely coupled integration pattern between your customer friendly presentation layer (where you need flexibility) and your existing IT systems and business process (that are harder to change).
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Backbase Portal helps you define an optimized Customer journey that is tailor-made to the needs and preferences of each individual customer.
By combining personalization, segmentation and targeting technologies we will help you deliver more relevant conversations and effective.
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At Backbase we understand your brand is a strategic asset and key differentiator. With over a decade of experience in creating Rich Internet Applications, we enable you to delivers the richest and most effective brand experience possible.
Backbase Portal is designed to give the ultimate flexibility in branding and enhancing and extending your brand experience through use of animation, gadgets, social media, user generated content, video and real-time communication.
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Successful web applications are all about top- or bottom line results. Backbase is designed to help you meet your business goals.
Backbase offers powerful personalization, conversion and live assistance features that help you increase online sales and lower abandonment rates.
Unparalleled levels of customer segmentation and personalization create online interactions that are completely tailored to the needs of each specific customer.
Our goal is to enable you to make truly customer-centric dialogs that lead to greater loyalty and conversion.
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Backbase portal aggregates all your disparate business applications into a single self-service dashboard that truly helps your customers to conduct their business online.
With a single long-in they have full access to a personal dashboard that offers all the relevant functions and data at their fingertips.
Powerful community and live assistance solutions complement the Backbase Portal platform and enable you to truly engage with your customers and significantly lower your contact centre costs.
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Is your Portal ...? |
Backbase portal |
Traditional portals |
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Client centric |
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Rich Internet Application |
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Gadgets |
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Web Oriented Architecture |
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Platform Agnostic |
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It's designed to increase customer loyalty and maximize online conversion: Powerful features for both Business and IT teams to deliver superior online results.
Every customer has their own frame of reference, which heavily influences what they do and how they do it. Customers care intensely about their own needs and desires but they don't generally know or care as much about how you as a company are organized.
Backbase Portal enables your customers to create their own personal start page and populate it with content and gadgets they need or prefer. Customers can choose their own content, layout, themes and features.Giving your customers the ability to create their own personal space on your portal drives loyalty and affinity with your brand.
It's the place where you can start a personal conversation with your customers that is truly tailored to their requirements.
Gadgets are the web - à la carte. They're movable, sharable mini-applications used by consumers to craft custom experiences on their desktops, start pages, social network sites or blogs.
These interactive components are swiftly becoming the de facto building block for the personalized web. Almost anything you can think of can be made into a gadget.
Backbase Portal comes with an extensive library of prebuilt gadget that can be easily customized to your brand and business needs. It integrates well with 3rd party gadgets, such as iGoogle, Facebook & LinkedIn, and most importantly, it allows you to quickly transform your own content and web applications into reusable gadgets.
With the use of Rich Internet Application (RIA) technology you can offer your customers a very rich and responsive user experience. Backbase Portal can easily be customized with your corporate brand identity and will enhance your site.
With advanced Rich media features such as:
The Backbase Portal Manager is a web based application to empower your Business and IT teams to configure and manage the Portal platform and to optimize online customer interactions. The open architecture of Backbase Portal Manager allows you to quickly integrate your existing content, analytics and e-marketing tools directly into the Backbase Portal Manager console.
The Backbase Portal Manager includes a dashboard that provides you with the information you need, instantly. It includes gadgets for analytics, reporting, statistics and workflow activity. It also acts as a launchpad to frequently used functionalities such as gadget, metadata, content and search engine management.
Gadget managment
The gadget manager allows business people to define and manage the gadget catalog, containing a collection of gadgets available to the various sections of your portal. Backbase Portal's built-in analytics provides actionable information about how and where your gadget are used so that you can optimize them accordingly.
Content managment
Use your existing Content Management System. Backbase Portal integrates seamlessly with any CMS. You protect your existing CMS investments and use Backbase Portal to get an additional return on your business-critical content.
Backbase Portal offers an optional lightweight CMS module with a very simple principle - create once, present any way you want. Business users can easily create new content and publish this directly into different publication formats, ranging from full portal pages and gadgets, to RSS feeds and mobile applications. The lightweight CMS module includes workflow, versioning and access control.
Meta managment
Applying metadata to your content has many benefits such as industry compliance, search optimization and taxonomy support. As well as offering innovative features like guided navigation and faceted search, Backbase Portal uses metadata to enable personalization, contextual navigation and user generated content.
A/B & multivariate testing
Backbase Portal offers a pre-build Google Site Optimizer integration bundle, offering you a neatly integrated A/B and MultiVariate Testing (MVT) solutions that can be applied to any relevant gadget or content within your portal. Find out what content works for your customer and see the results on your conversion funnel.
Backbase Portal comes with an open API and integration blueprint to enable quick and easy integration with best-of-breed commercial scenario testing solutions such as Omniture, Optimost and SiteSpect.
Search engine optimalisation
SEO strategies are an integral part of every company's marketing mix. Backbase Portal delivers strong SEO features and enables your web annalists to optimize your portal's content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
Unlike other portals, all content, regardless of where it is located, can be indexed by search engines. This is due to the unique way in which each page and gadget is rendered.
Reporting & analytics
Backbase Portal offers a pre-built Google Analytics integration bundle, offering you an array of reports that can tell you how your Portal is performing in the real world.Powerful, flexible and easy-to-use features let you see and analyze your visitor data in an entirely new way: Up-to-the-minute stats on how people customize portal to their needs, what gadgets and content they consume, what click-paths they ollow and how actively they contribute to your community.
With integrated Google Analytics, you get rich insights into your website traffic and marketing effectiveness. You're better prepared to write targeted ads, strengthen your marketing initiatives and optimize your online sales opportunities.
If you are an IT manager or system integrator, Backbase Portal provides a single point of access to all portal related functionality and technology. Thanks to its open architecture you can consolidate existing web management interfaces directly into the Portal Manager application so that you have a 360 degree view on all portal functionality.
In addition to this, the Backbase Portal Manager provides a number of built in features to assist with user, deployment and layout management. The Backbase Portal Manager is: fully Single Sign On (SSO) ready, which means you can provide role based access to Backbase Portal features using existing roles and authentication systems.
User managment
The security of your portal is critically important, and Backbase Portal offers a rich set of tools that allow you to control who can manage your Portal in the staging and production environment, as well as allowing you to directly manage the privileges for your portal visitors.
Backbase offers a sophisticated permission management system to grant rights to users, groups and roles. Backbase integrates well with external authentication and authorization systems, and is engineered to plug into existing systems such as CRM solutions.
Deployment managment
Backbase Portal makes a clear separation between staging and production environments ensuring that portal assets, like content and gadgets, aren't available on the live portal until they are ready. Backbase Portal provides a host of publishing oriented features to allow portal assets to be to be moved or published from staging to the production.
Backbase Portal allows business users and administrators to set dates that control when portal assets will be published and unpublished from a given site, and provides a simulation environment that shows an user what the portal will look like on a given date. Backbase Portal also supports publishing to an unlimited number of targets, or production web servers, giving you unlimited scalability and the choice of cloud availability.
Layout managment
Backbase Portal keeps every portal asset, such as content and gadgets, separate from the way they are presented. All portal assets can be presented and re used in many different layout and navigation formats. Backbase Portal gives you control of how portal pages and gadgets should look, and lets you enforce that layout by providing editors with the only choices that makes sense for any given gadget, or section or page on your portal.
Backbase Portal also provides automated functions such as navigation, bread crumb and tree crumb tools to simplify new page creation and navigation consistency.
It's designed to increase customer loyalty and maximize online conversion: Powerful features for both Business and IT teams to deliver superior online results.
Forget about complex portlet protocols, complex application modernization projects and "stone age" release cycles. Backbase Portal offers a modern, next generation portal architecture that utilizes lightweight web technologies such as HTML, HTTP and XML and lends Rich Internet Application (RIA) technology within a Web Oriented Architecture (WOA). Backbase Portal delivers on the promise of Web 2.0 with a modern mashup platform following WOA principles. It's a style of software architecture that extends Service Oriented Architecture (SOA) to web based applications.
The Backbase Portal mashup engine uses existing content, data and services, regardless of their location, and connects them together to create customer-centric web applications. It's the orchestrator that combines any type of data, content or service into a rich Customer Experience Portal, enabling your customers to work efficiently and effectively. Use a lightweight architecture to be flexible and agile.
Backbase Portal consists of key services within both portal client and server components.
Make the shift from self-centeredness to customer-centeredness
Deliver a branded and personalized experience across all your patients' medical portfolios. Increase patient satisfaction and loyalty through a tailor made experience that will also save you healthcare assistance costs.
Backbase Portal adapts to the changing needs of customers, business professionals and IT Teams
Improve Customer satisfaction and loyalty by providing a targeted and highly customizable online banking environment. Empower your Customers to manage the lay-out, contents and tools within 'their' own personal finance start page.
Unify various traditional and new products and services into a single Customer Experience. Easily blend innovative tools such as "personal finance management" (PFM), online calculators, and personal advice (via co-browse & chat) into a seamless Customer journey.
Transform large complex applications into flexible mini applications (gadgets). Enable your customers to select the gadgets they need and allow them to combine gadgets into their own Personal Finance environment. Consider re-using your gadgets outside your website (e.g. affiliate websites, mobile apps).
Utilize advanced targeting technologies to translate existing Customer behavioral data into cross- and up-sell scenario's and provide contextual guidance within any Customer journey.
Backbase Portal is the next generation solution to get better results our of your online financial services channel. A future proof that offers:
Control branding, look & feel, content, applications etc. without the interference of IT
With an auto-generated personalized environment for your Customer. Push relevant content, applications, tools and messages targeted to your customer.
Enable your Customer Contact Center with Co-browse to lead your customer to the right information, real time.
With Backbase Portal, your conversion will increase because the Customer Contact points are optimized with intelligent applications like Rich Forms, Calculators and cross- and upsell functionalities.
Analyze the behavior of your customer and adapt your portal accordingly, instantly!
Improve the online dialog with your customer as frequently as you want to ensure an optimized customer experience.
will point you to the right information with co-browse (no plug-in)
Easily re-use existing and 3rd party (PFM) financial services systems into an integrated Customer Experience. No need to re-engineer your existing back-end systems.
Utilize a modern Web Oriented Architecture (WOA) that enables unprecedented Time-to-market.
Proven implementations for some of the largest online banking platforms in the world.
Leverage Backbase's deep financial portal knowledge and customer experience expert services.
A secure personalized single page interface. Content-based cross- & upselling.
Explore the features Backbase Portal has to offer you. Play with the simple drag and drop interface and learn how Backbase Portal delivers a user experience that will turn your visitors into fans!
Want to learn more?
Download Backbase Portal documentation
and request a personal tour of the portal.
Start the Backbase Portal demo
Our demo will show you how your customers can easily customize and create their own experience. Choose different layouts, change colors and add content. Flexible, fast and easy to use, without any need to download a plugin. If you are looking for the technical information about our portal or want to see the server architecture: please leave your e-mail address and we will send you the technical documentation and contact you for a technical demonstration.
After entering your e-mail address we will send you an e-mail with links to download the following files. We will also contact you to set up a personal demonstration.