Customer Engagement for Financial Services

Creates Intimacy and Customer Interaction

Engaging your customers via online channels is of key importance to acquire new high-profit customers and to increase revenue from existing clients.

  New! Download White Paper »
  Customer Engagement Drives eBanking Results

Today 65% of a bank’s customers use online banking; but competition is intense and the Internet has introduced a new set of online financial services with lower costs. Financial institutions are under pressure to differentiate themselves in order to gain or retain a competitive advantage in an increasingly commoditized market. To remain relevant as a financial institution, you need to find innovative ways to build and maintain profitable, trusting relationships with customers, agents, and brokers.

Backbase software and services will help you keep that edge. Our extensive experience delivering customer engagement applications to the financial institutions has increased customer conversion and retention rates of such companies as ING, ABN AMRO, CIBC, Bank of America, VISA, Vanguard, Mapfre, SAXO Bank, and many more. The result: engaging solutions that engage customers, build loyalty, and in the end drive profitability.

Benefits of Customer Engagement

• Improve customer acquisition with richer more intuitive forms
• Increase retention by delivering more personalized and interactive services.
• Boost sales by facilitating cross selling with tailored recommendations
• Engage your customers directly with Chat and Co-browsing applications

Related Products

Learn more about our Rich Internet Applications: Rich Dashboard, Rich Forms, Co-browse & Chat.