Backbase is ready to run on any mobile
operating system out-of-the-box. It is pre-optimized for cross-channel customer
journeys where a transaction begins on one device but ends on another.
Typically, a customer may begin researching loan interest rates on their
mobile but move on to another device, such as a tablet or PC, to fill
in the form. They may also contact the call center for assistance in
completing the form, in which case the service representative can look
over the customer’s shoulder ‘virtually speaking’, and guide them
through the application.
Backbase comes with a responsively
designed marketing website and internet banking environment that
automatically scales to the screen it’s being viewed on, whether that’s a
24” monitor or a small smartphone. It also includes a hybrid app,
wrapped in native app containers, and completely native iOS and Android
apps that use back-end API’s to consume the required data. You can
choose one approach or mix and match until you find the mobile strategy
that best suits you and your customers. Backbase supports all the
most commonly used platforms, including iOS, Android, and Windows.