Omni-Channel: Putting your end-customers first

Today’s customers expect seamless customer journeys - any time, any place - that are easy to use, without any friction. The Backbase Customer Experience Platform helps you to modernize and orchestrate all your customer touch points, transforming multiple siloed banking channels and legacy applications into a consistent brand experience that is easy to use and always available.

Cost Efficient: Re-use your core banking systems

With Backbase there’s no need to replace or rebuild your core systems from scratch. Backbase allows you to repurpose them by incorporating their content, data, and functionality into a new digital customer experience layer. Optimized for easy integration with your existing business applications and a delivery of a unified and seamless customer experience across any device.

Ready-to-Go: Jumpstart your digital transformation

Backbase has developed out-of-the-box digital banking solutions optimized for retail banking, commercial banking, wealth management and insurance specific scenarios. Kickstart your project and dramatically decrease your time-to-market by leveraging industry best practices and ready-to-go implementation accelerators.

Growth: Control Your digital strategy

Backbase puts you in control of your digital strategy, allowing you to create, manage, and optimize the end-to-end customer experience across every device. We have invested in many years of R&D to give you exactly the right editing and digital marketing tools you need to take full control of optimizing the customer experience, resulting in more sales conversions, and greater customer satisfaction.

Backbase CXP in Action

See Backbase CXP in action in these brief, introductory clips, which showcase Backbase’s superior UX design and many of its innovative features, including Backbase Launchpad and CXP Manager, In-Context Editing (ICE), Amazon-like digital marketing tools, responsive design, and integrated app center.

Watch Our Videos

Backbase for Financial Services

Learn more about our out-of-the-box omni-channel digital banking platform: Backbase DBP. Optimized for retail banking, corporate banking, wealth management and insurance scenarios. Backbase DBP helps you leverage your industry’s best practices with industry specific, ready-to-go implementation accelerators. Jump starting your project and dramatically decreasing your time-to-market.

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Trusted by Global Financials

Backbase is trusted by the largest financials across the globe: ABN AMRO, Barclays, Hiscox, Nationwide, ING, and Fidelity are all improving their digital channels and customer experience with Backbase technology.

Read all about how we've helped some of the largest financial institutions and telcos in the world create unbeatable digital experiences for their customers. All stories are available for download and cover everything from why Backbase was chosen, what business issues we helped solve, and what the next chapter holds.

Read Customer Stories


"Since implementing Backbase we have seen that running costs for our IT teams have dropped significantly and we're able to increase and improve functionality with the development of widgets. We're also very excited about the digital marketing capabilities, like micro targeting, which will empower our digital marketing and ebusiness teams."


"As an architect, I fell in love with the agility and the simplicity Backbase provides. I'm truly in control; I can work directly with my e-business and digital marketing counterparts to optimize the platform. But above all: We were able to do in months what in the past, with a traditional vendor, would have taken us years."

Thought Leadership

At Backbase we're passionate about sharing knowledge and helping others innovate. Over the years we’ve written several insightful white papers covering a range of topics from the evolution of digital marketing for financials, to guides on how to get the most out of Backbase CXP. They're all free and available for download.

Read Our White Papers

Analyst Recognition


Leading analyst Gartner has placed Backbase in the Visionary quadrant of their Magic Quadrant for Horizontal Portals for three years running. In 2014 Gartner positioned Backbase as the Most Visionary vendor in their Visionary Quadrant, stating "Backbase is among the most highly regarded vendors in terms of time-to-implement. Backbase’s lean portal architecture and the new Launchpad are responsible for this agility." Download the report→


In 2013 Backbase was named a 'Market Leader' of next-generation digital banking platforms by financial services analyst Ovum. According to Ovum, market leaders are "The leading solutions that we believe are worthy of a place on most technology selection shortlists. Backbase has established a commanding market position with a product that is widely accepted as best-of-breed." Download the report→

Want to know more? Let's talk.