Top 3 Reasons To Choose Backbase

Lean: Faster Time-to-Market

Backbase CXP is a lean, customer experience platform that will have your business online within weeks instead of months. It features Launchpad, the portal-in-a-box, with pre-built widgets to kick-start your project. Optimized for easy connection and multiple devices, Launchpad guarantees hassle-free integration, and modern open web development standards to ensure that it’s a snap to extend and innovate upon.

Customer: Superior UX Guaranteed

At Backbase we believe in creating seamless customer journeys, that remove any friction for the end user. User experience (UX) is in our DNA; the customer is at the heart of everything we do. Our vision is a lean, elegant customer experience platform with: secure application integration, what-you-see-is-what-you-get editing and web content management tools, intelligent forms-based dialogs, cross device delivery, digital marketing tools, and integrated analytics.

Results: Achieve Your Business Goals

Our powerful, Amazon-like digital marketing tools and easy-to-use In Context Editing (ICE) capabilities empower the digital and marketing professionals in your organization to take full control of optimizing the customer experience and online campaigns without IT support. This drastically increases your ROI on online sales campaigns while reducing time to market, and saving valuable IT resources.

Backbase in Action

See Backbase CXP in action in these brief, introductory clips, which showcase Backbase’s superior UX design and many of its innovative features, including Backbase Launchpad and CXP Manager, In-Context Editing (ICE), Amazon-like digital marketing tools, responsive design, and integrated app center.

Watch Our Videos

Trusted by Global Financials

Backbase is trusted by the largest financials across the globe: ABN AMRO, Barclays, Deutsche Bank, Hiscox, Nationwide, VISA, and UBS are all improving their digital channels and customer experience with Backbase technology.

Read all about how we've helped some of the largest financial institutions and telcos in the world create unbeatable digital experiences for their customers. All stories are available for download and cover everything from why Backbase CXP was chosen, what business issues we helped solve, and what the next chapter holds.

Read Customer Stories

Thought Leadership

At Backbase we're passionate about sharing knowledge and helping others innovate. Over the years we’ve written several insightful white papers covering a range of topics from the evolution of digital marketing for financials, to guides on how to get the most out of Backbase CXP. They're all free and available for download.

Read Our White Papers

Analyst Recognition


Leading analyst Gartner has placed Backbase CXP in the Visionary quadrant of their Magic Quadrant for Horizontal Portals for three years running. In 2013 Gartner positioned Backbase as the Most Visionary vendor in their Visionary Quadrant, stating "Backbase is among the most highly regarded vendors in terms of time-to-implement. Backbase’s lean portal architecture and the new Launchpad are responsible for this agility." Download the report→


In 2013 Backbase CXP was also named a 'Market Leader' of next-generation digital banking platforms by financial services analyst Ovum. According to Ovum, market leaders are "The leading solutions that we believe are worthy of a place on most technology selection shortlists. Backbase has established a commanding market position with a product that is widely accepted as best-of-breed."
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