4 Reasons To Choose Backbase

Cost Efficient: Revitalize your existing systems

With Backbase there's no need to rebuild your applications from scratch; Backbase allows you to repurpose them by incorporating their content, data, and functionality into a new digital customer experience layer. Optimized for easy integration with your existing business applications and a unified digital presentation across multiple multiple devices.

Omni-Channel: Manage all interactions from a single platform

At Backbase we believe in creating seamless customer journeys that remove all points of friction for the end-customer. Our vision is of an intuitive customer experience platform that modernizes and orchestrates all customer touchpoints, transforming multiple siloed web and mobile applications into consistent and seamless omni-channel customer experiences on any device.

Ready-to-Go: Jumpstart your digital transformation

Backbase has developed out-of-the-box digital banking solutions optimized for retail banking, commercial banking, wealth management and insurance specific scenarios. Jump start your project and dramatically decrease your time-to-market by leveraging industry best practices and ready-to-go implementation accelerators.

Growth: Control Your digital strategy

Backbase puts you in control of your digital strategy, allowing you to create, manage, and optimize the end-to-end customer experience across every device. We have invested in many years of R&D to give you exactly the right editing and digital marketing tools you need to take full control of optimizing the customer experience, resulting in more sales conversions, and greater customer satisfaction.

Backbase in Action

See Backbase CXP in action in these brief, introductory clips, which showcase Backbase’s superior UX design and many of its innovative features, including Backbase Launchpad and CXP Manager, In-Context Editing (ICE), Amazon-like digital marketing tools, responsive design, and integrated app center.

Watch Our Videos

Trusted by Global Financials

Backbase is trusted by the largest financials across the globe: ABN AMRO, Barclays, Hiscox, Nationwide, ING, and Fidelity are all improving their digital channels and customer experience with Backbase technology.

Read all about how we've helped some of the largest financial institutions and telcos in the world create unbeatable digital experiences for their customers. All stories are available for download and cover everything from why Backbase CXP was chosen, what business issues we helped solve, and what the next chapter holds.

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Thought Leadership

At Backbase we're passionate about sharing knowledge and helping others innovate. Over the years we’ve written several insightful white papers covering a range of topics from the evolution of digital marketing for financials, to guides on how to get the most out of Backbase CXP. They're all free and available for download.

Read Our White Papers

Analyst Recognition

Gartner

Leading analyst Gartner has placed Backbase in the Visionary quadrant of their Magic Quadrant for Horizontal Portals for three years running. In 2014 Gartner positioned Backbase as the Most Visionary vendor in their Visionary Quadrant, stating "Backbase is among the most highly regarded vendors in terms of time-to-implement. Backbase’s lean portal architecture and the new Launchpad are responsible for this agility." Download the report→

Ovum

In 2013 Backbase was named a 'Market Leader' of next-generation digital banking platforms by financial services analyst Ovum. According to Ovum, market leaders are "The leading solutions that we believe are worthy of a place on most technology selection shortlists. Backbase has established a commanding market position with a product that is widely accepted as best-of-breed."
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