Why Backbase?

"TCS chose the Backbase Bank 2.0 Portal to improve its Internet banking capabilities. Specifically, TCS was interested in updating the customer-facing aspects of its system. The company also needed someone to help launch the bank’s new web portal and required an online forms engine that would make it much easier to generate forms that would allow customers to apply for new products."

• Read Tinkoff Credit System Case Study

“Backbase has a wide range of tooling that can be applied in many different ways, and it was able to bridge VLC’s older systems with the new Web 2.0 functionalities. Backbase has a customer focused vision in contrast to most other suppliers that take technology as their starting point. Because of this marketoriented approach their solution is most suitable for both our clients and our prospects."

• Read Van Lanschot Chabot Case Study

“Other vendors in the portal space can not provide the kind of flexibility that Backbase offers. This was of paramount concern to us and thankfully Backbase, along with its solution, delivered. The project was approached in a highly iterative way once the business requirements were completed. We were able to build in a modular manner and deploy systematically at the same time as functionality came on board. This allowed us to take advantage of features as they became available."

• Read Boingo Case Study

"Backbase is an agile, innovative vendor with a good track record in rich user experience and financial services. It has a lean portal architecture that facilitates ease of deployment and time to market. This value proposition combines well with relatively low entry-level pricing, compared with larger competitors."

"Backbase has moved faster than others in its support for UXP capabilities, as targeting, segmentation, split A/B testing and integrated analytics."

• Read Gartner's Magic Quadrant of Horizontal Portals 2012 report

"Many customers want lean portal products geared to the more fundamental portal proposition — providing a personalized point of access to relevant information, business processes and people. Lean portals are unburdened by the bulk and legacy of comprehensive suites. Where they may lack accommodation for integration with legacy systems and some add-on components, they often get customers to their desired value more quickly than portal products from larger, more-established providers."

"Backbase has moved faster than others in its support for UXP capabilities, as targeting, segmentation, split A/B testing and integrated analytics."

• Read Gartner's The Great Portal Divide report

"Backbase has established a solid niche in the financial services vertical industry, with its portal-less portal, which is particularly strong in the banking industry, and it is now moving toward the UXP market. Backbase considers itself to be a "lean UXP," due to its ease of deployment and development. Because Backbase came from the mashup market, it relies extensively on the REST model, which is inherently easy to develop within."

• Who's Who in the Emerging UXP Market

"Rising customer expectations and an increasingly dynamic retail financial services market are making many financial firms’ websites seem increasingly outdated. While most eBusiness executives want to provide compelling digital experiences, most financial services firms’ online services don’t take advantage of the full potential of online and mobile technologies today."

• Next-Generation Digital Financial Services