Backbase in Action


Launchpad & CXP Manager

This short clip highlights Launchpad, our portal-in-box, which gives you the necessary blueprints for outstanding customer experience environment, reusable apps and more.

In the video you will also see the CXP Manager, the management cockpit, which delivers total control of the customer experience.


In-Context Editing (ICE)

Experience your portal, apps, and digital touch points exactly as your customers do with our In- Context Editing (ICE) tool.

It allows you to change the content and composition of any page and see how it looks from your customer's perspective before you publish.


Contextual Targeting

Discover how to use Backbase CXP and how it can help you create successful digital marketing campaigns.

Watch this demo to see how you can target customers based on a number of different parameters taken from user sessions, CRM data, and social integration tools.


Mobile Application Development

See first hand how easy it is to manage all of your mobile channels, including apps and devices, with Backbase CXP.

Our easy-to-use editing tools, responsive design, and multi-device preview capabilities ensure that you're providing an outstanding customer experience all the time, everywhere.


App Center

Explore the possibilities of extending your platform and increasing customer engagement with our pre-built widgets, or add your own widgets and apps to the Backbase CXP App Center.


Digital Marketing Module

Backbase's Digital Marketing Module delivers Amazon-style marketing capabilities. See how easy it is to execute effective cross- and up-sell campaigns. Plus, tailor messages to audiences based on social profiles, exhibited behavior and even life stages. Our digital marketing module makes it easy to get the right message to right audience at the right time.

Want to know more? Let's talk.