Customer Success

Backbase has provided its innovative product to some of the largest enterprises and financial institutions from around the world. See what they say about how their experience with Backbase enhanced their business.

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It launched in 2008 as part of the Mediobanca Banking Group, which is one of the country’s major investment banks, as a next-generation multi-channel and digital bank. With an award-winning customer-centric service and product offering, CheBanca! already has more than 500,000 customers, more than €14bn in total assets, and is officially recognised as being the “Best Digital Bank” in Italy for customer satisfaction.

“When we met Backbase, I was really impressed by the company’s vision. This vision was very similar to what we wanted to provide for our customer – what kind of CRM; what kind of communication; what kind of management of the digital platform it can offer to the customer.” says Antonio Fratta Pasini, Head of CRM & Omnichannel Banking at CheBanca!.

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Touch Bank is a digital-first retail banking platform founded by OTP Group, the leading financial institution and banking service provider in Eastern Europe. Launched in 2014 as a pilot in Russia, Touch Bank challenged the traditional banking landscape by building an all-digital mobile-first retail bank with its own operations, financial, legal and IT infrastructure.

“We needed a strong partner to accompany us in this digital journey and support the way we want to operate and scale. Backbase’s innovative approach and outstanding product were the key factors that caught our attention and interest in the first place,” says Andrei Kozliar, CEO Touch Bank.

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Hiscox is a global specialist insurer that employs more than 2,200 people in 14 countries. It has three main underwriting divisions: Hiscox London Market, Hiscox Re and Hiscox Retail. Through its retail businesses in the UK, Europe and the US, Hiscox offers a range of specialist insurance for professionals and business customers, as well as homeowners.
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A key consideration for Hiscox was to deliver an omni-channel, seamless experience to its customers, so partnering with an experienced, reliable and innovative platform provider was critical,” says Stefan Flaquet, Managing Director Europe. “Based on these factors, we decided to contract Backbase to stand out in the highly competitive online financial services space.”

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"Since implementing Backbase we have seen that running costs for our IT teams have dropped significantly and we're able to increase and improve functionality with the development of widgets. We're also very excited about the digital marketing capabilities, like micro targeting, which will empower our digital marketing and ebusiness teams."

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"As an architect, I fell in love with the agility and the simplicity Backbase provides. I'm truly in control; I can work directly with my e-business and digital marketing counterparts to optimize the platform. But above all: We were able to do in months what in the past, with a traditional vendor, would have taken us years."

"With Backbase we are able to deliver a completely new user experience that gives Absa's customers easy access to all of our products and services within the bank. This was accomplished by providing a great user experience and giving customers access to, and control over, their finances anytime, any place and on any device."

"Backbase CXP is totally suited to KPN's needs. We wanted to create a website where people could have a completely personalized experience and make their very own homepage by adding and removing widgets. Now, with Backbase CXP we can deliver that for our customers."

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