The Journey to Digital Transformation: The Real Life Examples of Touch Bank and CheBanca!

Digital transformation is about fundamentally changing how banks attract, interact with and satisfy consumers, and it affects all levels of your organisation.

In this webinar, Jouk Pleiter, CEO and Co-Founder Backbase talks to two of the most innovative banks in Europe – Touch Bank and CheBanca! – and share real-life examples of digital transformation:

  • what was needed to start their digital transformation journeys
  • the key elements for success.

Antonio Fratta Pasini is head of CRM and omni-channel for CheBanca!, the retail bank of Mediobanca Group, the third largest financial services group in Italy. CheBanca! has always been at the forefront of innovation, from flagship futuristic branches to award-winning banking apps such as WOW!

Andrei Kozliar is CEO of Touch Bank, a neobank created by OTP Bank. Founded in 1949, OTP Bank is one of the largest independent financial service providers in Central and Eastern Europe, serving nine countries. Recognizing that today’s digital-savvy customers and emerging digital natives are going to be the fastest growing customer segment, OTP Bank decided to launch a new, digital- and mobile-only bank under the label Touch Bank.

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