Artificial Intelligence and PSD2 are going to have a big impact on the future of mobile banking. Banks can now surpass the simple transactional features they offer and enhance the customer journey with relevant personal virtual assistant capabilities that truly help consumers to improve their financial life. Customer profiles and preferences become richer with each interaction they make, and as the customer adds new steps to their journey, ‘The Everyday Bank’ learns what, when and where they want and need.”
In this special, exclusive webinar, Jouk Pleiter and Tim Rutten of Backbase showcase the Finovate Europe’s Best of Show solution, The Everyday Bank - we will show how to create personalised customer journeys hyper targeted to users, resulting in increased customer acquisition and retention.
Instead of simply providing customers with traditional banking products such as account access and payment tools, the new solution will push the boundaries of personalisation to the next level by delivering tailor-made customer journeys based on real-time behavior, interests, location and preferences.
The webinar covers:
How can banks leverage on AI (artificial intelligence)? How can they harness its power to improve their customer experience?
The impact of the open fintech API ecosystem.
PSD2 - not just compliance but a new sales & origination opportunity
The main strategic directions banks should choose from