Brad Strothkamp is a leading expert for Forrester on eCommerce/eBusiness strategy development within financial services, as well as on best practices of financial firms selling to, and serving online consumers. In his research, Brad covers such eCommerce and finance-oriented topics as the use of interactive help technologies (including online chat), the use of analytics to drive site development decisions, the ways in which financial services customers make product decisions, the role the Web plays during the product research process, and case studies and industry rankings of leaders in financial services.
Prior to joining Forrester, Brad spent more than 10 years developing and managing online services for consumers. Most recently, Brad was a vice president in Wells Fargo's Internet services group. During his tenure there, Brad led the development of Wells Fargo's eBusiness strategy and managed a team dedicated to driving online sales, including marketing, platform development, cross-selling, and channel integration effort.
Brad has been widely quoted in the press, including such media outlets as BusinessWeek, The Wall Street Journal, and American Banker. An accomplished public speaker, Brad has delivered speeches at many events, including Forrester's Finance Forum, Technology Leadership Forum, and European Finance Forum.