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Customer Experience Platform: A customer-centric, ‘outside-in’ structure that empowers all stakeholders, including customers, business, and IT.

The shift towards a more customer-centric business model through digital innovation is nothing new, but, according to leading industry analysts, it’s definitely picked up steam in the last year. We took a look at some of the innovations and changes in customer behavior that are behind the increased pace in customer experience innovation, and also discussed what business value a true customer experience platform (CXP) should be capable of delivering.

Read more about our vision of Customer Experience Platform on our blog→

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