Customer Experience Platform:
A customer-centric, ‘outside-in’ structure that empowers all stakeholders, including customers, business, and IT.
The shift towards a more customer-centric business model through digital innovation is nothing new, but, according to leading industry analysts, it’s definitely picked up steam in the last year. We took a look at some of the innovations and changes in customer behavior that are behind the increased pace in customer experience innovation, and also discussed what business value a true customer experience platform (CXP) should be capable of delivering.
Read more about our vision of Customer Experience Platform on our blog→