Backbase’s own Head of UX, Wessel van Leeuwen, talks about his plans to create outstanding customer engagement experiences online.

Join Head of User Experience (UX) at Backbase, Wessel van Leeuwen, in this webinar as he provides insight based on his own experience and gives tips about how to best approach UX in the Banking Industry. Specifically, he will cover regular web, tablets, smart phones and cross channel (branch, call center and online) user experience. Using real world examples to illustrate both the good and the bad we will uncover multiple UX-patterns that lead to more successful online banking initiatives.

This webinar will help answer:

  • Which UX patterns are most successful from a conversion perspective?

  • How is the regular web borrowing design and interaction patterns from the mobile web?

  • How can you differentiate your transactional systems?

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