Talking omni-channel digital banking with Thea George from Finextra

Our CEO, Jouk Pleiter, was interviewed by Thea George from Finextra at Sibos 2017 in Toronto recently. She asked him about the Backbase approach to omni-channel digital banking, which he described in some detail. We published the clip on our own YouTube channel, and it’s embedded in this post for your convenience.

In the video clip, Jouk explains why it’s important for banks to have an omni-channel strategy, describing the ideal scenario for customers of having a seamless experience. This is something that should occur across all touchpoints, whether it’s in the consumer banking industry or within corporate banking.

“Customers don’t care about the back-end, and they don’t care about silos,” says Jouk. “They basically care about doing something real quick, real fast, which is where Backbase comes in. We help banks leverage their existing IT landscape, but on top of that we give them a unified omni-channel banking layer that can take the right information and functionality from these siloed systems, and integrate it into a seamless customer journey.”

Jouk attends lots of events throughout the year, and is always happy to talk about digital banking. You can pre-arrange a meeting right here. We look forward to talking to you!

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