The Backbase crew were out in full force today as Money2020 kicked off in the RAI convention center, Amsterdam. Over 50 Backbasers were out there – handing out chocolates and welcoming folks to Amsterdam. Our men and women in red gave a cheerful welcome to attendees from over 1500 companies and 80 countries, setting the scene for the dynamic day ahead.
Money2020 looks at how consumers and businesses manage their money, now and in the future, making it a perfect venue for Backbase to share our expertise on all things digital banking. It was our mission at this event to advise attendees on a one to one basis, so we brought our knowledge and experience to them. Our booth was a hive of activity as we talked to a range of people from the banking and finance industry about how to drive their digital transformation programs.
At the same time, Backbase was busy getting set up and ready to go at Amsterdam’s Compagnietheater, where the Backbase Summit kicks off on Wednesday. All-in-all, this was a productive, enjoyable day, both for Backbase and for everyone involved with this key event. See you at the Summit! To register for the Backbase Summit, click here