Helping small businesses
A Canadian perspective

How do you provide end-to-end digital customer journeys?

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Every business owner expects their onboarding and origination processes to be intuitive and digitalized as much as possible. Leading FI’s have grasped this insight and developed digital-first experiences across each of the customer episodes below. By identifying the resistance points and embedding fintech partners in areas such as eKYC (Onfido), Data aggregation (Flinks/Plaid), and electronic signatures (DocuSign), they have established themselves as the bank businesses love.

For which of these processes do you provide end-to-end digital experiences? If the answer is two or less, take a look at the user journeys and digital capabilities to implement FinTech’s that drive the e2e user journey and significantly reduce manual paperwork for small businesses and larger corporates.


CAN SMB Table DS 1024x665 - Helping small businesses <br /> A Canadian perspective


Let’s chat about Digital Sales, a fail-proof way to address the customer resistance points in the areas mentioned above at [email protected], Backbase can help you better understand the challenges of businesses and how our solution can address your gaps.

Hint: Even the leading financial institutions struggle to provide more than a few e2e solutions in Canada.

About The Author

Randy Johal is the Customer Strategy Officer for Canada at Backbase.

Randy helps financial institutions turn their digital ambitions into reality with the goal of delighting their customers and driving unique value propositions to thrive in an increasingly competitive marketplace.

He pioneered the launch of the first integrated business services within digital banking in Canada including electronic invoicing and payments as well as cloud-based payroll solutions. Randy’s strategic insights into Canadian consumers and businesses, the impact of open banking and Payments Modernization coupled with his ability to understand how financial institutions can better serve their customers have made him a widely sought-after leader.

Randy was formally trained as an accountant in the UK before owning his own business and becoming increasingly interested in technology-enabled business. Randy has led teams who provided business solutions to top names globally including Hertz, Citizens Bank of Canada, Vancity Credit Union and Central 1.

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