report banker2021 - 4 Banking Leaders on Achieving Success in Digital Sales

4 Banking Leaders on Achieving Success in Digital Sales

How the move to digital helps drive sales in CEE retail banks

 

Backbase@2x - 4 Banking Leaders on Achieving Success in Digital SalesGet the insights

About the Report

European banks are quickly evolving. Their focus is on digital sales — the process of signing-up new customers and selling products digitally.

To dig into the extent and need for this evolution, we launched a new report together with The Banker: A New Era in Retail Digital Sales for CEE Banks, featuring four CXOs from leading banks:

speaker thebanker2021 peter bosek luminor - 4 Banking Leaders on Achieving Success in Digital Sales Peter Bosek, CEO, Luminor
speaker thebanker2021 sergiu oprescu alpha bank - 4 Banking Leaders on Achieving Success in Digital Sales Sergiu Oprescu, General Manager of international network, Alpha Bank
speaker thebanker2021 michal plechawski mbank - 4 Banking Leaders on Achieving Success in Digital Sales Michal Plechawski, CIO, mBank
speaker thebanker2021 Massimo Proverbio Intesa Sanpaolo - 4 Banking Leaders on Achieving Success in Digital Sales Massimo Proverbio, Chief IT, Digital and Innovation, Intesa Sanpaolo

 

The highly-comprehensive report covers numerous topics, including:

  • The biggest challenges—and benefits—of improving the client digital sign-up process
  • How to keep customers engaged throughout the sales lifecycle
  • How to modernise your tech stack to drive digital sales
  • How incumbents can best stay competitive in the future

The full report is a critical read for any bank that wants to stay competitive in the CEE region.

Download the report

brochures thebanker2021 - 4 Banking Leaders on Achieving Success in Digital Sales

“Client experience is driven much more by your daily experience when it comes to Amazon, Netflix and iPhone. These companies are changing the way clients expect us to be when they make contact with us.” – Peter Bosek, CEO, Luminor

Learn from the experts

Join experts during the panel discussion ‘Driving Digital Sales in CEE’ and learn how advanced digital onboarding and upselling isn’t just good for your bottom line—but also for overall customer satisfaction.

 

“If we really want to be customer-centric, then we need to be able to put our customer in the middle of an ecosystem that we create for the benefit of that customer.”

Sergiu Oprescu
General Manager of international network, Alpha Bank

“Cross-selling is fundamental for the profitability of a bank. Often we see fintechs that have a fantastic product, but are not profitable in the end – and the key reason is the lack of cross-selling [ability]”

Massimo Proverbio
Chief IT, Digital and Innovation, Intesa Sanpaolo

“[We] obtain clues about customer’s behaviour, or understand the context from internal and external data, and only make a cross- or up-sell offer when we think that there is a high probability that the customer is in need of a specific product.”

Michal Plechawski
CIO, mBank

“Client experience is driven much more by your daily experience when it comes to Amazon, Netflix and iPhone. These companies are changing the way clients expect us to be when they make contact with us.”

Peter Bosek
CEO, Luminor

Download the report by filling out this form

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