While most UK&IE banks have enabled digital account opening, many underestimate the full potential of digital sales — or the use of digital channels and tools to sell products and services — in increasing conversions and boosting revenue.
Case in point: although the typical consumer has seven financial products, just three of these are with their primary bank¹. This means that financial institutions are missing out on opportunities to make more from their digital customers by offering them different products, including those that are generally higher-value, such as credit cards, loans or mortgages.
In this whitepaper, we share how UK&IE banks can use digital as a sales channel to cross- and upsell complex, higher value products leading to a larger share of wallet and a digitally-savvy customer base.
