American Banker ebook - American Banker Transformation Agents

Digitization Strategies from Banking Executives

You don’t have to call it transformation, but if you want to engage your customers, you gotta do it. Skip the hype cycle and read how 6 different financial institutions got it done.


About the eBook

We’ve joined forces with American Banker and asked six executives from community-based financial institutions about what drives their technology decisions. They had different ways of getting there, but the end goal was the same: Creating the experiences their customers want.

By teaming up with the right technology partner, and being meticulous about who does what, each leader was able to accelerate their digital vision, and deliver engaging customer experiences at scale.

This eBook details their journeys.

American Banker ebook Backbase - American Banker Transformation Agents

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“Digital isn’t something you do and then walk away. You need to constantly iterate and enhance your offerings to stay relevant to your members.”

Gary Swindler, CEO
Washington State Employees’ Credit Union

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“As a member-owned credit union, we are always looking for digital tools to enhance our members’ experience yet not launch new technology just for the sake of technology.”

Brandon Riechers, President/CEO
Royal Credit Union

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“We’ve been very deliberate in our approach to focus on coordinating workflows from the customer interaction to the core system, starting with commercial lending and treasury management.”

Jeff Sinnott, President and CEO
Vantage Bank Texas

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“Banks of the future have to be digitally savvy but they also need to know their customers inside and out.”

Dan Flaningan, Chief Strategy Officer
Bremer Bank

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“We are striving for an omnichannel experience to make it easier for our customers to do business with us.”

Sammy Stuard, CEO
F&M Bank

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“Our goal is to provide as much information as we can digitally to our members but deliver face-to-face when members want it.”

April M. Clobes, President/CEO
MSU Federal Credit Union


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