IBM logoR blue RGB - Backbase - IBM roundtable discussion on how banks can engage customers like BigTech

One platform power:
How banks can engage customers like BigTech

A new roundtable discussion with IBM examines how BigTech has set customer expectations, and how financial institutions can meet them.

IBM x Backbase@2x - Backbase - IBM roundtable discussion on how banks can engage customers like BigTech

Order a car, meal or movie on your phone and you’ll know the height of people’s digital expectations.

But although many financial institutions ignore it, the fact remains: the same expectations apply to banks and credit unions. Customer experience needs to come first. So financial institutions are at a crossroads, with the next few years determining which will truly adapt to the BigTech reality.

 

In this new roundtable with IBM and Aberdeen, the panelists break down what BigTech does differently – and how its all made possible with a one platform approach:

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Fast, frictionless service

The customer gets in, gets what they need, and gets out. All in an instant.

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Daily living

Like Big Tech, financial institutions need to become a tool integrated into daily lives.

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Cost-effective

Digitized processes, reduced overhead and quick deployment need to be part of your DNA.

Likhit Wagle@2x - Backbase - IBM roundtable discussion on how banks can engage customers like BigTech

“Banks are rapidly establishing hybrid cloud enabled platforms with APIs and microservices to collaborate with an ecosystem of fintechs who are becoming their engine for innovation”

Likhit Wagle, GM Global Banking, IBM

Jouk Pleiter 1@2x - Backbase - IBM roundtable discussion on how banks can engage customers like BigTech

“The modern banking paradigm starts with customers – outside in – to create a digital engagement layer that can connect to core banking systems and new fintech players.”

Jouk Pleiter, CEO & Founder, Backbase

Watch the full video

Full of actionable insights that financial institutions can implement to take the digital lead – watch the full roundtable discussion now.

 

Speakers IBM Backbase2x - Backbase - IBM roundtable discussion on how banks can engage customers like BigTech

 

You can also read more on how Backbase and IBM can help your bank.

 
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