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Director of UX

Amsterdam - Products

Director of UX

Are you excited by the challenge of solving large-scale FinTech problems through innovative design thinking? Do you enjoy building teams that identify end-user needs and behavior through research, including observation, interviews, surveys, analytics, and user testing? Define requirements for a brand-aligned user experience in a fast-paced, collaborative, and creative environment?

We’re looking for an influential leader to provide strategic direction on initiatives with significant customer impact. The UX Director will be the key person that unites all Backbase designers across our product development Value Streams and Customer success teams.

We are looking for an independent thinker who makes convincing, evidence-based decisions. You are a UX & Design evangelist who leads our practices at Backbase. You’ll be able to inspire the teams, raising the bar by continually honing their skills and introducing them to new and emerging concepts as they become relevant to our products. You’ll have a passion for quality and be uncompromising when it comes to delivering the highest quality solutions to our clients. You’ll bring thought leadership to Backbase, helping to evangelize our capabilities within the network and to our clients.

What you'll do

This role provides a considerable opportunity for ingenuity, as this individual will work as a key leader of talented teams, to deliver 10x better experiences at a massive scale.

● Create superior experiences impacting the lives of millions of people
across the world.
● Manage Lead Principals in our Product Value Streams such as Retail &
Business Banking and ensure good collaboration processes amongst your
● Ensure alignment across our product visuals coming from different teams
thinking deeply on design language, patterns, re-usability, accessibility.
● Facilitate sessions with product teams and customers to define key design goals and end-user requirements.
● Audit the landscape competitively for inspiration as well as design ideas that can be used in the current design process.
● Drive the user-experience and product-design efforts, ensuring the delivery of a high-quality product.
● Produce superior graphics and visual components.
● Drive our design systems to be a true product development enabler.
● Enable our Value Streams to create prototypes that demonstrate the
intended end-user experience and key interactions.
● Create a framework of continuous user research to inform, iterate, and
validate the product design, using methods such as field observations,
interviews, contextual inquiries, surveys, and remote usability testing.
● Collaborate with other leaders to ensure successful development, release, and launch of world-class products.
● Work with our customers to consult, convince and evangelize to them the
benefits, needs, methods, and practices of UX with Backbase.
● Attract and retain talent for Backbase.

Who you are

● You are a leader.
● You are collaborative and thrive in a team environment.
● You have 10+ years working experience as a UX Designer, including 2+ years in a UX leadership position.
● You have extensive experience creating UX Strategies and working with
others to define and create customer personas and journey maps.
● You have experience planning and conducting various forms of UX Research, including user interviews, stakeholder interviews, usability
testing, etc.
● You have a portfolio of work, demonstrating experience making independent judgments in methods and techniques.
● You build relationships and have the ability to change the thinking of, or gain acceptance from, others in sensitive situations.
● You have excellent presentation, written and verbal communication skills.
● You’re able to multi-task, organise and prioritise workflow under tight deadlines.
● You’re able to provide clear direction and oversight along with accessible and helpful feedback.
● Recruit, motivate, mentor, and lead the best talent.
● You are passionate, ambitious and a “go-getter”.
● Experience with product management is a plus


Our Perks

Loud and busy sometimes but always friendly, helpful, and super fun. We love to celebrate each other’s achievements, share jokes, and our love for food, movies, traveling, and sports. We’re one big and diverse family working towards the same goal.


Free, healthy lunches every day. Plus snacks and drinks.


Friday parties every month. Office boat you can use with your team.


Discounted gym membership through our corporate fitness plan.

Training budget

Specific budget for your personal development.


You can wear clothes you feel comfortable in.

High spec equipment

We provide all employees with high-spec Macs and tech set up.

Application form


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