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Field Marketing Manager

Dubai - Marketing

Field Marketing Manager

As a Field Marketing Manager you own the end to end development and execution of regional marketing plans and activities for Backbase in the Africa region. You are a full-stack marketer with broad experience in all fields of marketing, ranging from digital demand
generation, value proposition creation, market insights, PR & Communications, partner marketing, Account Based Marketing and events. As such you are the Voice of the Customer of your respective region and build plans to land & expand clients.

What you'll do

Competencies / skills
Marketing tactics
● Awareness, Demand generation & ABM strategies & campaigns execution
● Have a specialization in at least two of the following areas:
○ Growth Marketing
○ Marketing Automation
○ Marketing Data Analytics
● Generate new leads and advance existing opportunities through the funnel by driving
prospect engagement, increasing awareness and supporting conversion rates;
● Build successful local demand generation activities, specifically digital campaigns and events, working closely with regional sales teams and aligned to business goals;
● Execute customer and partner communications campaigns such as webinars, user conferences, round tables and newsletters, in line with up- cross sell targets;
● Test and deploy new acquisition channels

Working closely with the global marketing team you will improve conversion of all PPC channels as well as engagement and conversion of the website.

Who you are

● Bachelors degree in communication/marketing or similar
● 5+ years of experience in field marketing, Digital marketing, ABM, go-to-market program creation and roll-out
● Experience in the A-Z of event management, driving for excellence from pre to during and post event
● Experience managing partner marketing
● Fluent in French, Arabic and English language, written and spoken- professionally

Application form


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