Customer engagement at the digital age

Developing a Robust Customer Acquisition, Engagement & Loyalty Strategy in the Middle East

Download report

MEA report - Customer engagement at the digital age


Download our guide

Customer engagement at the digital age

Developing a Robust Customer Acquisition, Engagement & Loyalty Strategy in the Middle East

“There isn’t a single bank that is not considering digitizing its services and products due to the pandemic.” That’s what Shadi Al Nasr, Head of Retail Portfolio, Strategy & Wealth Management at United Arab Bank (UAB), told the MEA Finance and Backbase Roundtable in March.

However, it isn’t just the pandemic driving this trend. Gen Z is growing up. They expect banks to deliver the same seamless experience as the latest generation of apps.

Digital channels will drive 80% of revenue growth over the next three years, according to KPMG. Unless the incumbents invest in digital transformation, they’ll get left behind by their more tech-savvy rivals.

In this report, we share how executives at some of the GCC region’s leading financial institutions are addressing the challenges and opportunities of engaging customers in the digital age.

“The adoption of mobile and online has soared in the last 12 months following the outbreak of the covid-19 pandemic which underscores the current operating environment for the financial service sector globally”
Saqib Khan, Sales Head – Middle East, Backbase

Download this report to learn how:
• GCC banks use digital banking to boost customer acquisition and retention
• The region’s leading banks put customers at the heart of their digital solutions
• To leverage market trends and regulations to your bank’s advantage

“Digital transformation should be a holistic approach and can not be done in isolation where banks enhance the digital journey and miss the other parts of the journey because customers nowadays continue to evolve as well, in the channels of choice.”
Roy Villareal, Digital and Marketing Head, Citibank Middle East

The report includes comments from banking leaders at:
• Aafaq Islamic Finance
• Citibank Middle East
• Commercial Bank of Dubai
• First Abu Dhabi Bank
• Mashreq Bank
• National Bank Bahrain (NBB)
• National Bank of Fujairah
• Standard Chartered Bank UAE
• United Arab Bank

1 roundtable - Customer engagement at the digital age

Get our latest research insights and weekly updates. Sign up now
Cookies on Backbase
We and third-parties use cookies on our website. We use cookies for statistical, preferences and marketing purposes. Google Analytics cookies are anonymized. Your preference can be changed by clicking 'Change options'. By clicking 'Accept' you accept the use of all cookies as described in our privacy-statement.
Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.
Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.