Digital-first The Neo Reality

How to thrive in the digital-first era

When we first started looking at the challenge of preparing for Banking in 2025, it seemed a long way off. At the time, it was unclear how digital disruption would unfold in the financial services industry. 

But ever since 2015, the mainstream fintech era has officially kicked-off with the launch of new banks like Tandem, Monzo, OakNorth, Tide, Revolut, Varo and Lunar Way. So at the half-way point of the journey from there to 2025, what can we say about the state of digital disruption? 

On the one hand, incumbent banks still dominate market shares for traditional financial services. But at the same time, a new crop of digital-first businesses have found a formula for sustained growth, and are taking material, even dominant, market share of digital business volumes.




So how can banks embrace the Neo Reality to stake their own claim for a piece of the action in Banking 2025? Download the playbook to find out.