Digital Transformation Across European Banking Groups
Six CXO’s share their bank’s digital strategy and how to get there.
The introduction of new technology combined with the COVID-19 crisis accelerated the need for speedy digital banking services , with consumers throughout Europe demanding new innovative features from the banking industry. So far, we’ve seen:
digital adoption rate in Europe, which jumped from 81% to 95% during the COVID-19 pandemic.
(Source - McKinsey, May 2020)
of Europeans engaging with digital banking services on a regular basis.
(Source - Mastercard, June 2019)
of Europeans are considering switching to a digital bank.
(Source - Mastercard, June 2019)
With COVID-19 accelerating the adoption rate of digital banking services among both retail and business customers, banks can no longer remain complacent. The current times force them to speed up their digital transformation journeys across their geographical footprint in Europe.
Banks need to create a unified digital banking experience, but with different customer demands and regulations across Europe, it’s nearly impossible to create one coherent user journey for everyone. The solution appears to be ‘platform-approach,’ a shared technology stack where banks can create one seamless customer journey that’s easily adaptable to every country. This way, the journey only needs to be built once before it can be deployed everywhere.
This report, carefully curated in collaboration with the Banker, reveals how the top decision makers from leading banks across Europe have designed their digital strategy, and how they’ve overcome the challenges of a multi-country digital transformation.
With COVID-19 accelerating the adoption rate of digital banking services among both retail and business customers, banks can no longer remain complacent. The current times force them to speed up their digital transformation journeys across their geographical footprint in Europe.
Banks need to create a unified digital banking experience, but with different customer demands and regulations across Europe, it’s nearly impossible to create one coherent user journey for everyone. The solution appears to be ‘platform-approach,’ a shared technology stack where banks can create one seamless customer journey that’s easily adaptable to every country. This way, the journey only needs to be built once before it can be deployed everywhere.
This report, carefully curated in collaboration with the Banker, reveals how the top decision makers from leading banks across Europe have designed their digital strategy, and how they’ve overcome the challenges of a multi-country digital transformation.