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Join the Big Shift at Backbase ENGAGE 🚀Register now
2023 Backbase Tour EMEA Website Johannesburg header
Middle East & Africain-person

Backbase Tour Johannesburg

May 16, 2023 - Johannesburg, South Africa

📍Four Seasons Hotel The Westcliff

Get the latest insights on African banking and digital transformation at this must-attend event.

It’s a fact – the way that customers interact with their bank has fundamentally changed, and their expectations have never been higher. As Africa’s digital economy continues to boom, it’s essential that your bank is able to offer the fully seamless, truly exceptional experiences your customers now demand.

But figuring out where to begin can be tough, so let’s take the guesswork out of things together at Backbase Tour Johannesburg.

Secure your spot


Don't miss our exciting lineup of speakers


A full day of new ideas and expert insights

Join Backbase and our key partners as we explore the latest trends and developments in retail banking, SME banking, lending, and more!

May 16, 2023 - Johannesburg, South Africa

09:00 - 09:30

Welcome & registration

A warm welcome to everyone joining us at the Four Seasons Hotel The Westcliff. The registration desk will be open from 8:30am.

09:30 - 10:00

Opening keynote 2023

We live in the platform era, and banks need to get with the times. In this opening keynote, Backbase SVP Strategy Tim Rutten will kick things off by sharing our Engagement Banking vision and our progress in building the future of finance.

10:00 - 10:30

Maximizing the value of your digital transformation

In this insight-packed session, Yasmine Jerbi, Senior Digital Strategy Consultant at Backbase, will share practical tips on constructing a roadmap that gives you the fastest time to value, from building your business case to measuring ROI.

10:30 - 11:00


Enjoy a quick coffee break and get ready for more learning.

11:00 - 11:40

Banking leadership panel: global insights with local contexts

11:40 - 12:20

Retail banking & customer case

Join this session to explore why financial wellness is gaining momentum in the post-pandemic world. You’ll also find out why Retail Banks must enrich their customer experience with data-led insights to stay ahead of their competition. All this, plus lessons learned from our customers, exciting product demos, and so much more.

12:20 - 13:00

Unlocking the digital lending opportunity

In an extremely competitive landscape of alternative lenders, bigtech & fintech disruptors, banks and credit unions often struggle to deliver the lending experiences their customers demand. Digital lending being the top priority for banks in 2022, Bakhtier Pulatov, Backbase’s Lending Product Director will deep dive into how financial institutions can transform their lending journeys to increase conversions, lower cost and engage customers better.

13:00 - 14:00


14:00 - 14:40

SME keynote: The one-stop shop that wins small businesses for life

In this interactive session, our product leaders will show you how Backbase supports business banks at every stage of their customer lifecycle, from opening accounts to upselling loans. With exciting demos and inspiring customer stories, this session is one you won’t want to miss.

14:40 - 15:10

Predictable Execution: The formula for digital transformation success

Most digital transformation projects fail to deliver real results, let alone on time and on budget. But in this session, you’ll learn how to beat these odds with lessons learned from Backbase customers and key success factors to achieve a predictable implementation.

15:10 - 15:30


15:30 - 16:00

Backbase & Microsoft: delivering customer and employee innovation

In this collaborative session, our experts will demonstrate how your bank can benefit from combining the Backbase Engagement Banking Platform with Microsoft Cloud for Financial Services, allowing you to future-proof your operating model and develop truly innovative digital solutions.

16:00 - 16:15

Closing word

Let's wrap up this insight-packed event with a few closing remarks from the Backbase team.

16:15 - 17:15

Happy hour

Secure your spot

Register today to learn about the most exciting updates in engagement banking, attend demo sessions, and build your network.


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