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Events - Backbase tour Riyadh - dark blue
Middle East & Africain-person

Backbase Tour Riyadh

May 10, 2023 - Riyadh, Saudi Arabia

📍Hyatt Regency Riyadh Olaya

New ideas for banking and fintech leaders at this must-attend event.

It’s a fact – the way that customers interact with their bank has fundamentally changed, and their expectations have never been higher. As the Middle East’s digital economy continues to boom, it’s essential that your bank is able to offer the fully seamless, truly exceptional experiences your customers now demand.

But figuring out where to begin can be tough, so let’s take the guesswork out of things together at Backbase Tour Riyadh.

Secure your spot

Sponsored by

  • Thought Machine Logo Black Medium 3
  • Mobiquity black

Don't miss our exciting lineup of speakers


A day packed with insights

Join Backbase and our key partners as we explore the latest trends and developments in retail banking, SME banking, lending innovation, and more!

May 10, 2023 - Riyadh, Saudi Arabia

08:00 - 08:30

Welcome & registration

A warm welcome to everyone joining us at the Hyatt. See you at the registration desk from 8:30am and enjoy some coffee and snacks.

08:30 - 09:00

Opening keynote 2023

We live in the platform era, and banks need to get with the times. In this opening keynote, Backbase Founder/CEO Jouk Pleiter will kick things off by sharing our Engagement Banking vision and our progress in building the future of finance.

09:00 - 09:40

Retail banking keynote & customer cases

Financial wellness is gaining momentum in the post-pandemic world. Is your bank prepared? Join Rachael Lord, Product Director - Retail Banking and Wealth Management, and find out how to enrich your customer experience with data-led insights, allowing you to stay one step ahead of the competition.

09:40 - 09:55


Enjoy a quick coffee break and prepare for more learning.

09:55 - 10:35

Unlocking the digital lending opportunity

Many banks are still struggling to deliver the lending experiences their customers demand. But in this keynote, you'll take a deep dive into how you can transform your digital journeys to increase conversions, lower costs, and better engage your customers.

10:35 - 11:05

Break (prayer time)

11:05 - 11:45

Business banking: The one-stop shop that wins small businesses for life

In this interactive session, Jarno van Hurne, Head of Business Banking, will explain how you can capitalize on the opportunity of underserved small businesses, allowing you to increase revenue, cut costs, and create loyal, life-long customers.

11:45 - 12:15

Maximizing the value of your digital transformation

In this insight-packed session, Mayur Vichare, Director of Strategy and Value Consulting, will share practical tips on constructing a roadmap that gives you the fastest time to value, from building your business case to measuring ROI.

12:15 - 13:15


13:15 - 13:45

Microsoft + Backbase & customer case

In this collaborative session, our experts will demonstrate how your bank can benefit from combining the Backbase Engagement Banking Platform with Microsoft Cloud for Financial Services, allowing you to future-proof your operating model and develop truly innovative digital solutions.

13:45 - 14:15

The formula for digital transformation success

Most digital transformation projects fail to deliver real results, let alone on time and on budget. But in this session, we'll show you how to beat these odds and share key success factors that will help you achieve a predictable implementation.

14:15 - 14:55

Break (prayer time)

14:55 - 15:25

Banking leadership panel: global insights with local contexts

Discover how banks across the Middle East are future-proofing their operating models with exceptional, customer-first journeys. Join the session to get insights from regional leaders like Saudi National Bank, Banque Saudi Fransi, and BIAT.

15:25 - 15:45

Partner session: maximize your transformation budget for true differentiation

In this session, Mobiquity will share an approach that enables you to spend most of your transformation budget on features and functionality that allow you to differentiate from your competition.

15:45 - 16:00

Closing word

Let's wrap up this insight-packed event with a few closing remarks by Backbase CEO, Jouk Pleiter.

16:00 - 17:00


Join us for a networking reception with event participants and guest speakers.

Secure your spot

Register today to learn about the most exciting updates in engagement banking, attend demo sessions, and build your network.


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