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Join the Big Shift at Backbase ENGAGE 🚀Register now
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Join the Big Shift at ENGAGE Americas

Get essential insights on how to go from Traditional to Engagement Banking.

Join us in Miami for a day of tailored insights on progressive banking modernization, as well as local trends and financial innovation, exclusively designed for America's banking landscape.

April 23, 2024, Miami, FL

Backbase ENGAGE Americas: a transformative journey with regional insights

Embark on a transformative journey guided by expert speakers, such as Backbase CEO Jouk Pleiter, CTO Thomas Fuss, CPO Karan Oberoi, and other industry leaders. You’ll learn how to build a blueprint for the future of Engagement Banking platforms, streamline customer interactions across any channel, tap into a powerful FinTech ecosystem, and create a hyper-automated infrastructure for Banking-as-a-Service (BaaS).


April 23-24, 2024 - Miami, FL

8:00 AM - 9:00 AM

Registration & Networking

9:00 AM - 9:15 AM

Welcome & Introduction

9:15 AM - 10:30 AM

The Big Shift: From Traditional to Engagement Banking

In the ever-evolving banking landscape, the question often arises — are banks truly modernizing or falling behind? In this session at the ENGAGE Miami 2024, Backbase leaders will shed light on their next-generation Engagement Banking Platform. Discover how this revolutionary platform enables progressive modernization of key customer journeys, effectively reorienting business operations to focus on customer-centric strategies.

10:30 AM - 11:00 AM

Morning Break

11:00 AM - 11:30 AM

What Legacy Will You Leave Behind

Gain insights into optimizing your core banking systems for their intended purpose and discover the art of delivering rapid value through a sophisticated, industrialized platform. This session is your guide to creating a legacy that resonates with strategic and sustainable developments in banking technology.

11:30 AM - 12:00 PM

Case Study

More details coming soon.

12:00 PM - 12:30 PM

Case Study

More details coming soon.

12:30 PM - 2:00 PM

Lunch & networking

2:00 PM - 3:15 PM

The Art of New Possibilities: Retail, Business, & Wealth Solutions

Explore the nuances of Backbase's banking solutions. Rachael Lord, Product Director for Retail Banking, showcases how a unified, omni-channel platform can drive small business growth. Jarno van Hurne, VP Product, explores innovations in business banking, while Lennart Asshoff, Product Director for Wealth, reveals how Backbase empowers private banks in digital wealth management. Gain insights into Retail, Business, and Wealth banking transformations in a single, impactful session.

3:15 PM - 3:45 PM

Rethink your bank’s integration strategy with Backbase ecosystems

Integrations can be challenging, but imagine if your bank had the flexibility to integrate freely with the various technologies, standards, and vendors in your tech ecosystem. Roland Booijen, General Manager for Ecosystems at Backbase, will discuss the development of enterprise Integration plug-and-play capabilities. This approach allows for quick connections with cores, CRMs, fintechs, and other technologies within a bank’s ecosystem.

3:45 PM - 4:00 PM

Stand Out or Stand Still: Differentiating Your Digital Bank in a Competitive Market?

In the rapidly evolving world of digital banking, it's easy to underestimate the complexities of delivering even the most fundamental services effectively. And if that's a challenge, imagine the hurdle in offering unique, branded experiences that make your platform a go-to choice. This presentation will focus on delivering on features and user experience that truly set you apart.

4:00 PM - 4:30 PM

Afternoon Break & Networking

4:30 PM - 4:45 PM

Panel Discussion

More details coming soon.

4:45 PM - 5:15 PM

Market Trends for Growth in the Credit Union Space & the Role of Digital Technology

Join us for an overview of market trends impacting credit unions and the role of digital technology in driving growth. Gain insights from credit union leaders on challenges and opportunities, particularly in leveraging digital tech for sustainable growth and member engagement. The panel will also explore strategic growth through acquisition, revealing how credit unions can expand market presence, enhance services, and achieve economies of scale.

5:15 PM - 5:45 PM

Guest Speaker: Former Cubs Outfielder Shares Financial Wellness Insights

Through the L.E.A.D. Center For Youth (Launch, Expose, Advise, Direct) training program, the presentation spotlights how effective leadership is a catalyst, equipping the younger generation with essential financial skills. Emphasizing early financial preparedness and mentorship, it showcases tangible ways in which leadership shapes their financial future. The goal is to foster a generation primed for financial independence and resilience, creating young adults who evolve into radical philanthropists.

5:45 PM - 6:00 PM

Closing word

7:30 AM - 9:00 PM

Dinner cruise

ENGAGE Americas 2024

At Backbase ENGAGE, you will:

Receive updates

from our CEO, CPO, and CTO on Backbase's latest developments and upcoming plans.


how journey-led progressive modernization can drive faster innovation without straining your budget.

Gain insights

from your regional peers about challenges and opportunities in your region’s banking sector.


the achievements of our customers by learning about their digital transformation journeys and remarkable outcomes.

Hear from our product experts

in Retail, Business, and Wealth Management regarding the latest enhancements to our product.


in specialized technology sessions led by our experts, covering topics like cybersecurity, Backbase-as-a-Service, and platform architecture.


with the creators of our products, allowing you to ask any pressing questions you may have.


with peers, experts, and partners through networking opportunities.

What to expect:

Backbase ENGAGE isn't just an event — it's your gateway to the future of banking. Surround yourself with a world of insights, strategies, and technologies that will guide your bank toward becoming an Engagement Banking leader. Connect with industry pioneers, learn from experts, and get the knowledge and tools you need to navigate this transformative journey.

April 23, 2024


Fontainebleau Hotel, Miami Beach
4441 Collins Ave, Miami Beach, Florida

Backbase 2023 Nico Alsemgeest 0255

Register now


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