While technology platforms have enabled companies like Netflix, Amazon and Shopify to disrupt their respective markets and elevate them as industry icons, the term “platform architecture” has become a misnomer, such that banks who are on supposed platforms are not reaping the true value of a platform nor achieving high-performance or differentiated CX. IDC’s keynote creates cut-through clarity on how banks can own a digital banking platform that fulfils their CX vision.

Backbase Keynote | Engagement Banking : Transforming CX in the Digital Real-World

Many banks tend to believe that digital banking ends with digital transformation. Digital banking at its best delivers ROI in the form of CX gain, business growth, customer preference, and beyond banking breakthroughs. Find out how bankers of the decade reimagine the value and speed of digital banking in the digital-age as they discuss aspirations, realities and cornerstones in digital acceleration and meeting tomorrow’s digital expectations.

Looking at evolving digital banking needs and expectations of consumers and business owners, many banks envision delivering a level of experience that is not quite mainstream. But is that truly achievable today? Imagine intelligent insights for business owners to forecast cashflow for SME banking; transforming digital lending by fast tracking secured loans; enriching retail banking with connected fintech experiences, in-app personalisation, and more.

Two ends of a pole - can control and freedom be achieved together in the banking technology architecture? Find out how the CTO vision for digital banking by tech banking leaders, and how they are breaking away from the chains of silos and using technology to enable them to achieve the freedom to innovate.

Recalibrating banking customer experiences is about the ability to take action to build your vision. This forum promises strategies, learnings, approaches — actionable insights pivoting digital banking. IDC wraps up the session by providing you with the how-tos in creating a blueprint for digital acceleration and differentiation, the essence to decision making and cost analysis and strategies to getting boardroom buy-in for your plans.