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Join the Big Shift at Backbase ENGAGE 🚀Register now

Insights on-demand

Backbase Connect 2020 was completely virtual, but the knowledge shared was just as compelling and powerful as ever.

On this page you’ll find an ongoing collection of insightful—and actionable—ways to drastically improve your bank or credit union’s customer experience

How to Capture Customers and Increase Share of Wallet

Learn how RBC vastly increased their mobile dwell time and product sales through smart customer targeting. Want to learn more? We partnered with Cornerstone Advisor on a massive research project on digital sales, you can check that out.

How to Gain First-Mover Advantage in SME Banking

Anything’s possible with the right partner. That’s certainly true for MCB, who joined us to share how they managed to launch an SME app in just six months.

There’s more to this story — read the case study

How Greater Bank Embraced Digital Transformation

What makes Australia’s ‘most trustworthy bank’ succeed? Watch their reinvention journey to learn how they made this feat possible.

Check out the Case study for more on this story.

How to Expedite Innovation Across Markets on the Cloud

One Platform, three Apps, three countries. Advanzia’s incredible scalability success story is one worth hearing for any financial institution looking to quickly expand.

How Banks in Philippines and Vietnam are Adapting to a Mobile-First Economy

The customer experience was at the heart of this session. Watch how two of Asia Pacific’s powerhouse financial institutions drive engagement and deepen relationships.