Insights you can act on

Last year’s Backbase Connect was completely virtual, but the knowledge shared was just as compelling and powerful as ever.

On this page you’ll find an ongoing collection of insightful—and actionable—ways to drastically improve your bank or credit union’s customer experience


How to Capture Customers and Increase Share of Wallet

speaker peter Tilton - Insights you can act on

Learn how RBC vastly increased their mobile dwell time and product sales through smart customer targeting. Want to learn more? We partnered with Cornerstone Advisor on a massive research project on digital sales, you can check that out. Here

The thing about digital sales is it has a double benefit about increasing market share and acquisition, but also allows you to remove costs and free up sales power.”

Peter Tilton, SVP Digital, RBC


How to Gain First-Mover Advantage in SME Banking

MCB speakers - Insights you can act on

Anything’s possible with the right partner. That’s certainly true for MCB, who joined us to share how they managed to launch an SME app in just six months.

There’s more to this story—read the case study here



How Greater Bank Embraced Digital Transformation

Mark Spry - Insights you can act on

What makes Australia’s ‘most trustworthy bank’ succeed? Watch their reinvention journey to learn how they made this feat possible.

Check out the Case study  for more on this story.




How to Expedite Innovation Across Markets on the Cloud

LindaFruhSpeaker - Insights you can act on

One Platform, three Apps, three countries. Advanzia’s incredible scalability success story is one worth hearing for any financial institution looking to quickly expand.

Want to learn more about how Advanzia scaled so quickly? Visit BaaS


We are also looking into possibilities to outsource as many business operations or activities as possible to a platform.

Linda Früh, Chief Digital Officer, Advanzia Bank

How Banks in Philippines and Vietnam are Adapting to a Mobile-First Economy

PBI FE Credit speakers 2 1024x171 - Insights you can act on

The customer experience was at the heart of this session. Watch how two of Asia Pacific’s powerhouse financial institutions drive engagement and deepen relationships.

You can also read more on the BPI story in their case study


NEW 1024x955 - Insights you can act on


logo connect white 1024x176 - Insights you can act on

If you’re feeling excited for
Backbase Connect 2021,
you can sign-up now.


Get our latest research insights and weekly updates. Sign up now
Cookies on Backbase
We and third-parties use cookies on our website. We use cookies for statistical, preferences and marketing purposes. Google Analytics cookies are anonymized. Your preference can be changed by clicking 'Change options'. By clicking 'Accept' you accept the use of all cookies as described in our privacy-statement.
Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.
Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.