Use a single-platform approachBy adopting a platform model, you’ll get the required capabilities to execute your hyperpersonalization strategy, plus all the benefits that come along with it. But don’t worry, there’s no “rip and replace” needed.
Invest in flexible technology architectureIn order to increase agility and enable a single-platform approach, you’ll need to cut down on tech and workplace silos. It’s a massive — yet necessary — part of digital transformation.
Deliver on your data promiseWith the groundwork in place, you’ll become a trusted advisor to your customers. This will deepen the loyalty they feel towards you and allow you to capitalize on it to up-sell and cross-sell more products.
Embrace standardization and integrationIn order to capture, store, share, analyze, and act on your data, you’ll need to create a standardization and integration program. And in the process, you’ll ensure you get the maximum value out of your investments.