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Hyperpersonalization in banking: the key to true customer engagement

In the customer-first era, it’s essential for your financial institution to give your users what they want, when they want it — and even before they know they want it. To do so, you’ll need to harness the power of hyperpersonalization and start offering the kinds of experiences they’ve come to expect, thanks to companies like Apple, Spotify, and Meta.

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Key insights

Download the ebook now to explore Backbase and Mambu’s top four tips for successfully adopting a hyperpersonalization strategy.

Use a single-platform approach

By adopting a platform model, you’ll get the required capabilities to execute your hyperpersonalization strategy, plus all the benefits that come along with it. But don’t worry, there’s no “rip and replace” needed.

Invest in flexible technology architecture

In order to increase agility and enable a single-platform approach, you’ll need to cut down on tech and workplace silos. It’s a massive — yet necessary — part of digital transformation.

Deliver on your data promise

With the groundwork in place, you’ll become a trusted advisor to your customers. This will deepen the loyalty they feel towards you and allow you to capitalize on it to up-sell and cross-sell more products.

Embrace standardization and integration

In order to capture, store, share, analyze, and act on your data, you’ll need to create a standardization and integration program. And in the process, you’ll ensure you get the maximum value out of your investments.

Four tips for successfully adopting a hyperpersonalizationstrategy

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