You are using an out-of-date browser. Update your browser or view website in basic form.

Je gebruikt de verouderde vormgeving maar je browser is volledig up-to-date.

Join the Big Shift at Backbase ENGAGE 🚀Register now

Customers are in Control

Citizens Bank is a highly-successful financial institution in the United States. They realized that they needed to reevaluate their priorities or risk falling behind customer expectations. What followed was a journey towards becoming digital-first, one that would see them take a hard look at what kind of experiences best suited their customer base. The ambition was high — but collaboration, technology and willingness made the project a massive hit.

Lamont Young, Head Coach of Digital at Citizens Bank, shared his invaluable take on digital transformation at Backbase Connect 2019. His message: first understand your customers, then build the experiences.